1. Webinar Recap: What the Heck is Headless Commerce?


    eCommerce is like an endless race to improve customer experience. Great online and mobile experiences stem from a vital requirement: speed and performance. While you may offer all the bells and whistles on your site, from personalization to live chat, if pages are slow to load, consumers will go elsewhere. 

  2. Personalization’s New Engine: Goodbye Third-Party Cookies, Hello Brand Communities


    What makes a customer stick around? Think about the brands you love. What do they give you that other brands don’t? You may say “price,” but that’s probably secondary to a whole host of other reasons like, “it makes me feel great,” “they get me,” or “they have great customer support.” Your favorite brands forge a connection with you that keeps you coming back.

  3. Is Your Brand Ready for Headless eCommerce?



    Thinking about headless? Maybe your eCommerce site has issues with speed and performance and you feel like you keep throwing money at the problem without getting the results you need. Or your competitors are eating your lunch because the marketing team can’t act fast enough – they have to rely on your overwhelmed technology team to build pages or change content. 

  4. 6 To-Dos to Make Your Shopify Business More Competitive in the New Year


    Congratulations! You made it through the holiday season. No rest for the weary, though. It’s time to look ahead to next year. To help you make some New Year’s resolutions for your Shopify Plus site, we pulled together some of our top posts on topics we think will help make a significant difference to your business in the year to come. While some of these to-dos may seem obvious, you’d be surprised how often brands don’t implement or fail to implement them effectively. Bringing some attention to these six areas can really help give your business a competitive edge.

  5. 5 Reasons Why Your Brand Should Care About Social Commerce


    The Tupperware party is back. Although you may not have heard the term “social commerce,” it’s not something entirely new under the sun. Like the Tupperware parties of yore, it’s essentially world-of-mouth marketing or direct-to-consumer selling – but in a nifty new package. Instead of in someone’s living room, the action happens online.