The Tupperware party is back. Although you may not have heard the term “social commerce,” it’s not something entirely new under the sun. Like the Tupperware parties of yore, it’s essentially world-of-mouth marketing or direct-to-consumer selling – but in a nifty new package. Instead of in someone’s living room, the action happens online.
Black Friday/Cyber Monday (BFCM) is fast approaching. If last year was any indication, Cyber Monday will again be the biggest sales day of the year. Adobe reported that a quarter of the day’s sales happened at the tail end of Monday, from 7:00 to 11:00 pm PT, with consumers spending a whopping $12 million per minute between 8:00 and 9:00 pm. Experts surmise that Cyber Monday is bigger than Black Friday because FOMO (fear of missing out) reaches its peak crescendo.
Upselling and cross-selling on your eCommerce site should increase your revenue. Period. If they aren’t, it’s time to find out why by evaluating both your strategy and execution.
Spoiler alert: you’re probably not going to like the key takeaway of this post because it could shift the timeline for your new eCommerce site – but what we have to say could save you a lot of stress and budget in the end. Less stress and more money are always good, right? So gather yourself and read on.
Search engine optimization (SEO) is critical to your eCommerce business -- and let’s be real, specifically for Google. Nearly 88% of consumers use Google as their search engine. Therefore, as a savvy eCommerce merchant, you should care when Google makes any changes to its SEO ranking algorithm. The latest update from the power on high: Core Web Vitals.
Let’s break down Shopify Unite 2021. With 2020 being an unprecedented year in eCommerce growth, Shopify dove deep into the technologies, infrastructure, and tools that developers will need to keep up with the ever-changing future of commerce.
Consumers care about your brand’s impact on the planet. This interest continues to amplify, with 90% of consumers saying they are equally or more concerned with environmental issues now compared to before the pandemic. Another survey reported that nearly three-quarters (72%) of consumers are actively purchasing more environmentally friendly products than they did five years ago.
Shopify launched its consumer-facing Shop mobile app in 2020. What we’ve been seeing since then is better conversion rates and higher customer engagement for eCommerce brands that offer it to their customers.
Shop is like Shopify’s answer to the Amazon app. It offers a multi-brand marketplace shopping experience and easy, streamlined checkout (powered by Shop Pay). Like Amazon, it personalizes the experience with product recommendations and tracks your Shopify orders (even pulls order information from your gmail inbox if you didn’t order through Shop).
eHouse founder and CEO Aaron Quinn joined the folks at Loop to talk about how great eCommerce customer experiences are essential for brands to be successful today, and how subscriptions can support creating those experiences.
We're bringing together industry experts and experienced brands for a two-day enterprise eCommerce conference held on April 11th-12th, devoted to sharing insights and lessons learned on how to adapt for success.