1. Want to Increase Revenue? Maximize Klaviyo Email Remarketing with Elevar


    Calling all Shopify Plus merchants – here’s a quick win: if you already have Klaviyo and Elevar in your tech stack, with just a few tweaks to your setup and no developer required, you could significantly increase your revenue. What is this magical solution? It’s a numbers game. If you’re not already leveraging Elevar for Klaviyo, it’s likely that a percentage of consumers are slipping through the “tracking cracks” who should have been funneled into your remarketing flows. Compound that over time and you can see how these multiple missed opportunities could be impacting your bottom line.

  2. What’s trending: Most-popular eHouse Studio blogs of 2023


    A lot happened with eCommerce and Shopify in 2023, from the launch of Shopify Online Store 2.0 and sections to new Shopify B2B features and AI app integrations designed to streamline efforts like email marketing. As a Shopify Plus partner agency, we stay up to date with all the news in the Shopify ecosystem. On our blog, we interpret and share this information as well as best practices, expertise and insights on subjects we think will be helpful for Shopify merchants, such as customer retention, A/B testing and UI/UX design. 

  3. A/B tests you should (and shouldn’t) run on your eCommerce site during the holiday season


    ‘Tis is the season for new customer acquisition and increased revenue! But did you know it’s also a great opportunity for some strategic A/B testing? Yes! You can get even more value out of holiday traffic! But, as with most things, there is a right way and a wrong way to go about it. What to test and what not to test? Following is a guide to what factors we think are important to consider, as well as some recommendations for the best (aka most effective and least disruptive) areas to focus your testing efforts during the holiday season.

  4. Yes, You Can Do Shared, Multi-Brand Shopping Carts in Shopify


    While we sometimes hear merchant chatter to the contrary, we are here to reassure merchants everywhere: you can set up shared, multi-brand shopping carts in Shopify – and we have a lot of experience doing it. It doesn’t require complex development work, but sometimes it can be tricky to get right from a UI/UX perspective. 

  5. Should My eCommerce Store Upgrade to Shopify 2.0?


    Since Shopify released Shopify Online Store 2.0, we’ve had many brands ask us if they should upgrade from their legacy Shopify store to Shopify 2.0. The answer is (as often is the case in life): it depends. Although we can’t give you a definitive yes or no answer, we can help you think through reasons why you might want to upgrade your legacy Shopify eCommerce store to Shopify 2.0 – or why you may not want to just now.

  6. Why Your Brand Needs Influencer Marketing and How Shopify Collabs Helps You Do It


    The top of your funnel is always hungry. With Google’s imminent cookie phase-out, increased data privacy regulations, and the impact of Apple’s iOS updates on Facebook advertising, it has become a lot harder to feed the funnel using third-party data to find and acquire new customers. If there’s a silver lining to this situation, it’s that the necessary increased focus on fostering relationships with customers means you’ll understand them better and be able to provide better experiences, ultimately increasing customer lifetime value.

  7. Headless vs. Shopify Online Store 2.0: Weighing Your Options


    Your eCommerce site isn’t performing. You’ve tried all the usual fixes. Conclusion: you need a different approach. Should you go with Shopify Online Store 2.0? What about headless? Headless is becoming more common thanks to new tools and hosting, but it’s still not for everyone. Or, in another scenario, maybe you already went headless but the way it was built resulted in a costly headache. 

  8. DTC or Wholesale: Why Your Brand Should Do Both and How Shopify B2B Makes It Easy


    Here’s a little secret: a lot of brands have DTC eCommerce sites, but their revenue is largely driven by B2B. Why? It’s a smart model for building brand equity and brand recognition. And for keeping the lights on. Smaller brands (and even not-so-small brands) realistically can’t boil the internet ocean, so the savvy ones go where the market is more in their favor (e.g., third-party retail shops, gyms, salons, hotels) to get in front of their audiences directly with less competition. 

  9. 4 Strategies to Help Your Brand Get Serious about Customer Retention


    Revenue growth means finding more customers, right? Not necessarily. And that’s fortunate because, as you know, it’s becoming more costly to acquire them. We see it all the time: brands that want to grow their revenue decide to focus their efforts and budget on acquisition marketing. Or, they say they want to focus more on retention, but don’t make changes to their strategy and actually do it.