Thinking about headless? Maybe your eCommerce site has issues with speed and performance and you feel like you keep throwing money at the problem without getting the results you need. Or your competitors are eating your lunch because the marketing team can’t act fast enough – they have to rely on your overwhelmed technology team to build pages or change content.
Congratulations! You made it through the holiday season. No rest for the weary, though. It’s time to look ahead to next year. To help you make some New Year’s resolutions for your Shopify Plus site, we pulled together some of our top posts on topics we think will help make a significant difference to your business in the year to come. While some of these to-dos may seem obvious, you’d be surprised how often brands don’t implement or fail to implement them effectively. Bringing some attention to these six areas can really help give your business a competitive edge.
The Tupperware party is back. Although you may not have heard the term “social commerce,” it’s not something entirely new under the sun. Like the Tupperware parties of yore, it’s essentially world-of-mouth marketing or direct-to-consumer selling – but in a nifty new package. Instead of in someone’s living room, the action happens online.
Black Friday/Cyber Monday (BFCM) is fast approaching. If last year was any indication, Cyber Monday will again be the biggest sales day of the year. Adobe reported that a quarter of the day’s sales happened at the tail end of Monday, from 7:00 to 11:00 pm PT, with consumers spending a whopping $12 million per minute between 8:00 and 9:00 pm. Experts surmise that Cyber Monday is bigger than Black Friday because FOMO (fear of missing out) reaches its peak crescendo.
Upselling and cross-selling on your eCommerce site should increase your revenue. Period. If they aren’t, it’s time to find out why by evaluating both your strategy and execution.
Spoiler alert: you’re probably not going to like the key takeaway of this post because it could shift the timeline for your new eCommerce site – but what we have to say could save you a lot of stress and budget in the end. Less stress and more money are always good, right? So gather yourself and read on.
Search engine optimization (SEO) is critical to your eCommerce business -- and let’s be real, specifically for Google. Nearly 88% of consumers use Google as their search engine. Therefore, as a savvy eCommerce merchant, you should care when Google makes any changes to its SEO ranking algorithm. The latest update from the power on high: Core Web Vitals.
Think you’re saving money by deferring improvements to search on your eCommerce site? You might want to think again. While it’s been found that on average 5-15% of visitors to an eCommerce site use on-site search, that 15% of traffic can account for 45% of your revenue.
Let’s break down Shopify Unite 2021. With 2020 being an unprecedented year in eCommerce growth, Shopify dove deep into the technologies, infrastructure, and tools that developers will need to keep up with the ever-changing future of commerce.
Consumers care about your brand’s impact on the planet. This interest continues to amplify, with 90% of consumers saying they are equally or more concerned with environmental issues now compared to before the pandemic. Another survey reported that nearly three-quarters (72%) of consumers are actively purchasing more environmentally friendly products than they did five years ago.