1. Change or Die: eHouse’s Path to Reinvention


    It’s hard to believe, but eHouse turns 18 this year. It’s eye-opening to look back through time and see how eHouse has changed and evolved over the years. It certainly hasn’t been a straightforward trajectory. But our varied journey has shaped us, giving us broad experience and building our resilience to find opportunity and face challenges as they come. 

  2. Boost eCommerce UX Engagement with Augmented reality Shopping

    eCommerce growth is nothing new to retail, but with the coronavirus pandemic, brands are having to quickly evolve to meet the needs of consumers. Many reports are showing eCommerce growth for essentials and even sales comparable to BFCM but other industries are going to need to help customers shop in a new way as we all learn to adapt to our new way of life.

    Since 2016, we’ve seen increased use of AR by retailers. If you haven’t checked out AR in the last few years, you may be surprised by how much it has improved (in large part thanks to advancements in artificial intelligence, machine learning and mobile device technology). There has been a large improvement with how brands are using it to create engaging user experiences, and how much shoppers want AR. For example, an Accenture survey found that 61% of consumers said they were interested in using augmented reality to help them better determine how clothes would fit when shopping online.