1. Smart Tips for Selling Wholesale on Shopify Plus


    E-commerce for wholesale is becoming the norm of how to do business. Online B2B sales surpassed $1 trillion for the first time in 2018. Merchants like purchasing directly from brands. It’s more convenient, gives them more control over their orders, and eliminates the payment of commissions to third-party marketplaces. Brands benefit from being able to process orders more cost-effectively, leverage their current fulfillment infrastructure, grow revenue with new channels, reduce sales team costs and find efficiencies, and better manage inventory. If you aren’t selling wholesale online, you probably should consider it. One survey found that 75% of wholesalers, distributors and manufacturers who didn’t have an E-commerce site said they were planning to launch one in the next two years. 

  2. Ensure Your eCommerce Brand Has a ‘Voice” in Voice Commerce


    Some things change, others stay the same. For example, women are still more likely than men to ask (their voice assistant) for directions. Joking aside, mobile and smart speaker voice assistants are fast becoming a part of everyday life, allowing us to conveniently ask for information like the day’s weather report or commute times, or to more easily multi-task; for example, to adjust the thermostat and play a favorite song while working. 

  3. How to Harness the Power of Email Marketing Automation for Better Customer Relations


    “Automation” sounds cold and detached, but email marketing automation is actually all about thoughtfully nurturing the customer relationship through personalization – albeit on a large scale. Automating emails based on behavioral triggers and real-time data enables you to consistently email many customers at just the right time with just the right message or information. For example, a “welcome” email after someone creates an account, a discount for someone who abandons his/her cart, or a recipe that uses a recently purchased product. 

  4. Earn the Customer with Unique Brand Content on Your eCommerce Site


    This blog is part of a series about how and why retail brands must “earn the customer” – their trust and loyalty – to remain competitive in a digital world.

    Do you own your customer relationships? Or are you the “Hanes” of your vertical, allowing major retailers and/or online marketplaces to call the shots when it comes to connecting with consumers? While a multi-channel retail strategy, including online marketplaces, is key for many brands to effectively reach their audiences, having a branded eCommerce site is critical for capturing and retaining customers as a competitive advantage, particularly as more shopping moves online, in part as a result of the global pandemic. 


  5. Change or Die: eHouse’s Path to Reinvention


    It’s hard to believe, but eHouse turns 18 this year. It’s eye-opening to look back through time and see how eHouse has changed and evolved over the years. It certainly hasn’t been a straightforward trajectory. But our varied journey has shaped us, giving us broad experience and building our resilience to find opportunity and face challenges as they come. 

  6. Boost eCommerce UX Engagement with Augmented reality Shopping

    eCommerce growth is nothing new to retail, but with the coronavirus pandemic, brands are having to quickly evolve to meet the needs of consumers. Many reports are showing eCommerce growth for essentials and even sales comparable to BFCM but other industries are going to need to help customers shop in a new way as we all learn to adapt to our new way of life.

    Since 2016, we’ve seen increased use of AR by retailers. If you haven’t checked out AR in the last few years, you may be surprised by how much it has improved (in large part thanks to advancements in artificial intelligence, machine learning and mobile device technology). There has been a large improvement with how brands are using it to create engaging user experiences, and how much shoppers want AR. For example, an Accenture survey found that 61% of consumers said they were interested in using augmented reality to help them better determine how clothes would fit when shopping online.