1. Better Mobile eCommerce with Shopify’s Shop App

    Shopify launched its consumer-facing Shop mobile app in 2020. What we’ve been seeing since then is better conversion rates and higher customer engagement for eCommerce brands that offer it to their customers. 

    Shop is like Shopify’s answer to the Amazon app. It offers a multi-brand marketplace shopping experience and easy, streamlined checkout (powered by Shop Pay). Like Amazon, it personalizes the experience with product recommendations and tracks your Shopify orders (even pulls order information from your gmail inbox if you didn’t order through Shop).


  2. How to Take Your Shopify Plus Store International


    You’ve done your due-diligence and decided to expand your brand internationally. You’ve pinpointed which regions or countries you want to target. Now it’s time to figure out how to set up your shop. There are two ways you can set up your Shopify store to support international sales. There’s a time and place, and pros and cons for each approach. The trick is asking the right questions to determine which is the right option at the right time for your business.  

  3. Integrated Order Tracking for Better Customer Experience (CX)


    How do you define your brand’s end-to-end customer experience? Does it cease after the purchase transaction goes through? Consider your own eCommerce shopping experiences – you’re really not done “shopping” until that package arrives at your doorstep. In fact, for leading DTC brands, the customer experience (CX) never stops. These brands strategically leverage ongoing opportunities for post-purchase customer engagement with their brands via lifestyle content, personalized recommendations, and more. 

  4. Size matters: How to get sizing right for eCommerce and reduce returns


    Nearly half of shoppers in the U.S. buy multiple sizes of the same apparel item with the intent of returning the ones that don’t fit. That’s according to a survey that was conducted in the summer of 2019, before the pandemic. With the resultant surge in and broadening of online shopping since then, we can infer this practice has only increased. Which means more brands may be seeing narrower profit margins.

  5. Win the Customer with Better eCommerce Returns


    This blog is part of a series about how and why retail brands must “earn the customer” – their trust and loyalty – to remain competitive in a digital world. See other posts, including Earn the Customer with Unique Brand Content on Your eCommerce Site and Earn the Customer with Customer-Centric UX Design.

    If your brand is committed to being customer-centric, then every interaction in the customer journey should merit close attention, including post-purchase experiences like returns. Although your gut reaction may be to focus on revenue-generating areas of your business versus profit-sucking returns, it might be time to take a different view (and tap a potentially lucrative upside). “Return” is not necessarily synonymous with “refund.” If you expand your definition to include exchanges and store credit and treat the return experience as a way to support customers, returns can actually be an opportunity to increase customer loyalty and lifetime value.

  6. A Look Back at 2020 and Forward to 2021

    15 eCommerce sites launched

    126 dog-years in business

    271 days working remote

    4 new fur babies adopted

    10+ months working remote

    The year 2020 will not soon be forgotten. The events of the past year have dramatically affected how we live, communicate and work (and shop!), perhaps in more permanent ways than we know. Despite the challenges, there’s a lot to be grateful for – and eCommerce certainly didn’t slow down for the pandemic! As a company that just celebrated 18 years in business, we’ve been reflecting on many things as we enter the new year, including what we’ve accomplished and what’s yet to come. 

  7. Your Brand’s Future: Headless PWA eCommerce


    Consumers love a good app; in fact, I probably peruse my Amazon app every other day. From a business perspective, eCommerce brands often benefit from having a native app – their fast, intuitive and mobile customer experiences can lead to higher conversion rates. However, getting consumers to find and use your app in an app store has historically been a challenge; furthermore, research indicates that 25% of apps downloaded by mobile app users are abandoned after a single use.

  8. Talking eCommerce Strategy on ReCharge’s Hit Subscribe Podcast

    Having great products and innovative marketing aren’t enough to win market share – brands need to take a good, hard look at customer experience too. eHouse CEO Aaron Quinn has a lot to say about customer experience and recently shared his insights on ReCharge’s podcast, Hit Subscribe. Learn what he thinks about the current state of eCommerce, where he thinks it’s headed and what brands need to do to “own” the customer experience. He also delves into ways to create value for customers, beyond discounts and free shipping, what’s needed to get ready for this year’s holiday season, and discusses the future of voice commerce. Listen now>


  9. How to Maximize Black Friday, Cyber Monday for Subscription Customers

    This year’s holiday season is going to look different from past seasons, with heavy emphasis on eCommerce versus in-store -- a potential win for tech-savvy DTC brands. Early reports indicate retailers are searching for creative ways to generate shopping excitement online beyond “hot” prices -- such as offering early start dates, exclusive products, personal shoppers, virtual reality, credit/payment plan options, social and gamified interactions, and more.