Benchmark Review

Benchmark Review: Product List Item Usability 

We have reviewed 5 e-commerce sites against the guidelines above to illustrate some opportunities for optimization of list view items. While all of these sites have an overall high-quality shopping experience, even leaders in the industry have opportunities for improvement and need to continuously optimize the experience to maintain customer loyalty in a saturated marketplace. This Product List Benchmark Review includes the following online stores: Aldo Shoes, Levis, Lamps Plus, Vitamin Shoppe and Walmart



We've reviewed them against best practice recommendations for Product List Page design.

  • UNIVERSAL ATTRIBUTES
  • HOVER STATES
  • IMAGE SIZES
  • DISTRACTIONS
  • CONSISTENT POSITION

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