iROCKER

Overhauling iROCKER's Global eCommerce: Streamlining Tech, Enhancing UX/UI, and Increasing Conversions

iROCKER, an adventure brand renowned for its innovative paddle board technology, required a global eCommerce overhaul to enhance user experience, streamline operations, and empower its team to manage site updates independently. eHouse addressed these needs by migrating iROCKER’s multiple Magento stores to five unified Shopify Plus sites, improving UX/UI design, and integrating interactive features to enhance product findability and customer education. This migration resulted in significant increases in engagement and conversions, particularly in the U.S. and Canada, while establishing a scalable and flexible framework for sustained growth.

Services & Tech

Shopify Plus Migration

(from Magento)

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Strategy

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User Experience & User Interface Design

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Retained Services

Shopify Plus

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International Stores

The Challenge

iROCKER, an adventure brand renowned for its innovative paddle board technology, needed a global commerce overhaul: a better user experience, streamlined operations across regions, and a platform its own team could manage without waiting on developers.

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The Solution

Magento to Shopify, globally: ehouse migrated iROCKER's multiple Magento stores to five unified Shopify Plus sites, consolidating operations on a single, manageable platform.

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UX/UI built for discovery: Improved design and interactive features enhanced product findability and customer education across the catalog.

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The Results

Significant increases in engagement and conversions — particularly in the U.S. and Canada — on a scalable, flexible framework built for sustained global growth.