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iROCKER

Overhauling iROCKER's Global eCommerce: Streamlining Tech, Enhancing UX/UI, and Increasing Conversions

iROCKER, an adventure brand renowned for its innovative paddle board technology, required a global eCommerce overhaul to enhance user experience, streamline operations, and empower its team to manage site updates independently. eHouse addressed these needs by migrating iROCKER’s multiple Magento stores to five unified Shopify Plus sites, improving UX/UI design, and integrating interactive features to enhance product findability and customer education. This migration resulted in significant increases in engagement and conversions, particularly in the U.S. and Canada, while establishing a scalable and flexible framework for sustained growth.

Services & Tech

Shopify Plus Migration

(from Magento)

Strategy

User Experience & User Interface Design

Retained Services

Shopify Plus

International Stores

17%

increase in sitewide conversion rate (CVR) for U.S.

38%

increase in mobile CVR for U.S.

21%

decrease in global bounce rate for U.S.

133%

increase in sitewide CVR for Canada

32%

increase in CVR from desktop for Canada

95%

increase in mobile CVR for Canada

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