1. Why Landing Pages Could be the Key to Your E-Commerce Success

    World of e-Commerce

    In the world of e-commerce, generating revenue is the name of the game. That revenue is dependent on purchases made by customers, which is why we put so much time and effort (and blood, sweat & tears) into optimizing the customer’s user experience. Countless hours are spent considering, critiquing and improving every possible interaction with the user, in an effort to convert shoppers into buyers. However, perhaps the most critical area of impact for e-commerce success is the customer’s ability to find product. After all, if customers can’t find the product they’re looking for, then how can we expect them to buy it?

  2. Agile QA Process: That Will Save You Time & Effort

    It's crunch time, but, there's a problem. Now your project will be delayed and may even exceed its budget. If only the problem had been found sooner. How many times has a launch been delayed or a project exceed its budget due to poor quality or missing requirements? Delivering a quality product is a significant part of creating a successful customer experience. In fact, the latest Capgemini’s World Quality Report states that companies are allocating 35% of their budget to meet their quality assurance needs.

  3. Are You Sure You Need A Sitemap?


    If you’ve come across sites that are easy to navigate, chances are you have experienced good information architecture. IA is a crucial step in the site design process to create clear site navigation. Although we typically document IA in the form of sitemaps, in my ten years as an IA practitioner, this diagram has been a common pain point for client communication. It takes a leap of imagination to see how lines and boxes translate into a smooth user experience. In one of our recent projects we decided to ask ourselves, what happens if we skip it?

  4. Your Projects Are Failing Before They Ever Start

    Beginning a project is an exciting and terrifying time. It’s a motivational rush with clean slates, gripping ideas, and not an impediment in sight. So, why do so many projects fail? Why are they full of so many surprises? A better question to ask yourself might be, “Why didn’t I see this coming?”.

  5. Exposing the Truth About Company Transparency


    I recently returned from a trip to Atlanta where I had an excellent opportunity to speak at Owner Summit. Owner Summit is a conference for other digital studio owners to listen to the speaker line up, attend breakout sessions and talk shop and learn from one another.  The Bureau of Digital Affairs, a collaboration with Greg Hoy and Carl Smith, say the mission of the summit "Is to Help Digital Studio Owners Realize That We're Actually All in It Together."