1. Doing It For The Kids

    Back when most of us at eHouse were in elementary art class, our time was spent coloring and collaging, and digital artwork was not a factor (except for us ‘90’s kids who loved some Microsoft Paint). So when we got the opportunity recently to meet some students from Carolina Voyager Charter School who are in the Palmetto Brush art program, it was eye-opening to see how much more digitally aware art programs have become.

  2. How To Convince Customers To Buy With Product Imagery

    You know the saying “a picture is worth a thousand words?” Well, it is especially true in the world of ecommerce. With more and more shoppers making the switch to online shopping out of convenience and availability, retailers need to make up for the lack of physical experience shoppers would normally get from experiencing the product in person. So, as retailers, how do we wisely choose images that will convey the “thousand words” we need them to?

    The following four points will help you successfully provide your shoppers with the information they need to plunge into the buying process.

  3. Harry Potter and the Exceptional Customer Experience

    It’s no secret in the office that I’m a Harry Potter fanatic. I’ve read all the books, more than once. I’ve seen all the movies, to the point of quoting nearly every line. My Spotify is stacked with all seven soundtracks, with a good chance of them playing in my headphones on any given day. Needless to say, it came as no surprise when I took a couple days off to head to Orlando and witness the magic for myself. What I came away with was more valuable than any (cough over-priced cough) souvenir I could’ve purchased.