Kenneth Jay Lane

Reviving Legacy, Driving Growth: Kenneth Jay Lane’s eCommerce Success Through Targeted Strategies

Kenneth Jay Lane’s iconic “fabulous fakes” have adorned fashion legends for decades, but their direct-to-consumer business needed a modern refresh. The renowned jewelry brand partnered with eHouse to transform its eCommerce operations. By addressing key challenges around customer retention, paid media performance, and site optimization, eHouse helped KJL unlock significant growth while enhancing the customer experience.

To boost retention, eHouse curated automated email flows aligned with the customer journey and rewarded loyal customers with exclusive early access campaigns. These efforts resulted in a 6% increase in returning customer rates, reaching 36% in 2024. On the paid media front, eHouse utilized Meta’s full-funnel strategies, including Advantage+ Shopping Ads and dynamic broad audience campaigns, to overcome market challenges and drive targeted traffic. This approach delivered a 450% increase in purchases and a 400% revenue boost on Meta year over year.

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Additionally, eHouse reinvigorated the shopping experience with curated gift guides, personalized product recommendations, and customized landing pages for promotions, leading to a 46% increase in net sales and a 44% rise in order volume in 2024. By blending strategy, creativity, and precision, eHouse continues to support Kenneth Jay Lane’s impressive growth while honoring the brand’s timeless vision.

Services & Tech

Email/SMS

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Paid Search

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Paid Social

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Store Operations

Shopify

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Meta Advantage+ Shopping Campaigns

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