Vintage Havana

Strategic Revitalization: Optimizing Vintage Havana’s Email Marketing for Customer Retention and Revenue Growth

Vintage Havana faced significant challenges with their email marketing strategy, struggling with customer retention and stagnant revenue growth. To address these issues, a comprehensive strategy was developed, focusing on targeted content personalization to boost engagement and conversion rates. This approach included email management and optimization, styling, text message management, lifestyle and product photography, fulfillment, creative services, social ad management, and site maintenance.

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The results were transformative. Email conversion rates soared by 35%, the total number of email recipients grew by 60%, and Klaviyo-attributed revenue surged by 53%. Additionally, flow-attributed revenue increased by an impressive 81%, and campaign-attributed revenue rose by 35%. This strategic overhaul revitalized Vintage Havana's email marketing efforts, significantly enhancing customer engagement and driving substantial revenue growth.

Services & Tech

Email Management & Optimization

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Text Message Management

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Social Ad Management

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Site Maintenance

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Fulfillment

Styling

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Lifestyle & Product Photography

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Creative Services

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The Challenge

Vintage Havana was struggling with customer retention and stagnant revenue growth. Its email program wasn't holding attention — and it wasn't converting.

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The Solution

Personalization-first strategy: ehouse built a comprehensive program around targeted content personalization to lift engagement and conversion.

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Full-service creative and operations: Email management and optimization, styling, text message management, lifestyle and product photography, fulfillment, creative services, social ad management, and site maintenance — a complete engine behind the brand.

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The Results

Email conversion rates soared 35%, total email recipients grew 60%, and Klaviyo-attributed revenue surged 53%. Flow-attributed revenue climbed 81% and campaign-attributed revenue rose 35% — a strategic overhaul that revitalized retention and drove substantial growth.