Fidelity Denim

Fidelity Denim’s Perfect Fit: Growth Through Strategic Marketing

Fidelity Denim, renowned for its premium craftsmanship, partnered with eHouse to modernize and streamline its marketing approach, driving stronger revenue and deeper customer relationships. Faced with low-performing pop-ups and unengaged wholesale customers, eHouse reimagined the brand’s strategy with sharp, on-brand creativity. Redesigned pop-ups and personalized user journeys led to a 54% increase in email sign-ups and a 9% boost in SMS subscribers. Additionally, Rebuy’s tailored product recommendations generated $14,000 in additional revenue within just three months.

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On the wholesale front, eHouse replaced overwhelming email blasts with a refined, product-first cadence featuring high-quality imagery that better engaged customers. This strategic shift resulted in a 56% higher click rate and an 11% increase in placed orders year over year. By leveraging tools like Shopify, Klaviyo, and LiveRecover, Fidelity Denim achieved a 77% surge in SMS revenue and created a seamless customer journey that fostered loyalty and repeat purchases.

The Challenge

Fidelity Denim, renowned for its premium craftsmanship, was getting little return from its marketing program. Site pop-ups underperformed, wholesale customers had stopped engaging with email blasts, and the brand needed a sharper, more personal approach to grow revenue and deepen customer relationships.

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The Solution

Redesigned pop-ups and personalized journeys: ehouse reimagined the brand's acquisition strategy with sharp, on-brand creative — redesigned pop-ups and personalized user journeys that turned casual visitors into subscribers.

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Tailored product recommendations: Rebuy-powered recommendations put the right products in front of the right customers, generating $14,000 in additional revenue within the first three months.

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A product-first wholesale cadence: On the wholesale side, ehouse replaced overwhelming email blasts with a refined, product-first cadence built around high-quality imagery — content wholesale buyers actually wanted to open.

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A connected retention stack: Shopify, Klaviyo, and LiveRecover work together to create a seamless customer journey that fosters loyalty and repeat purchases.

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The Results

Email sign-ups rose 54% and SMS subscribers grew 9%. Wholesale emails earned a 56% higher click rate, and placed orders increased 11% year over year. SMS revenue surged 77%, giving Fidelity Denim a marketing engine that finally fits its premium brand.

Services & Tech

Creative

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Strategy

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Email/SMS

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Ads

Shopify

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Klaviyo Email Marketing

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