Sweet Bee Naturals aimed to enhance their email marketing strategy to better engage their audience. By teaming up with eHouse, they saw remarkable improvements in email performance through refined segmentation and targeted campaigns. The focus was on expanding their audience reach in each send, which boosted email volume and revenue while maintaining excellent deliverability.

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The impact was substantial. Sweet Bee's year-to-date Klaviyo revenue soared by 33.31% compared to the previous year. Their campaign click rate surged by 91.32%, achieving an average of 2.2%. Additionally, flow conversion rates increased by 83.4%, averaging 2.6% per flow. By excluding recent purchasers from campaigns, Sweet Bee respected customers' inboxes, leading to a 34% increase in email subscribers year-to-date. This comprehensive approach highlights the effectiveness of a well-executed email marketing strategy in driving transformative engagement and growth.