St. Regis Papagayo

The Challenge

St. Regis Papagayo had worked with multiple marketing agencies in the past that had generated a high volume of leads but struggled to deliver the quality needed to support luxury property sales. Paid advertising, email marketing, PR, organic social media, and the website were all operating independently. Leads weren’t being responded to in a timely manner. New inquiries sat untouched until a sales representative manually reached out, creating a gap between a prospect’s initial interest and their first interaction with the brand.

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The Solution

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ehouse developed and implemented an integrated marketing strategy for St. Regis Papagayo that unified every customer touchpoint under one cohesive brand experience.

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Marketing strategy and automation: ehouse aligned paid media, email marketing, creative, copywriting, organic social, and reporting into a single cross-channel strategy designed to attract and nurture qualified luxury homebuyers. A key component of the strategy was implementing marketing automation to close the gap between lead generation and sales outreach. In addition, ehouse implemented an automated lead nurture system to keep prospects engaged.

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Connected TV advertising: ehouse shifted significant budget from Meta to Connected TV (CTV) to reach affluent households and increase brand awareness among qualified audiences, which also strengthened performance across digital channels, including Google Search.

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Brand strategy and design: ehouse refreshed the brand’s creative direction and messaging across every channel, creating a more cohesive and elevated experience that reflects the luxury positioning of St. Regis Papagayo.

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The Result

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ehouse’s partnership with the St. Regis Papagayo team generated high-quality leads, minimizing wasted spend on audiences unlikely to have the purchasing power or intent to convert.