When a celebrity skincare brand needed 25+ high-touch email campaigns monthly, most agencies would either hire more staff, compromise on quality, or turn the client away.
Instead, we saw an opportunity to create a new AI-powered service model to deliver premium results at scale.
Services & Tech
Artificial Intelligence
Lifecycle Marketing
Personalization
Raleon
Shopify
Figma
Premium brands need premium experiences, but they also need scale. Too often, marketing teams are forced into a tradeoff: deliver more campaigns and sacrifice creativity, or protect quality and miss opportunities to engage.
But scalable growth requires both high-volume execution and high-touch experiences.
When this skincare brand’s growth demanded more than 25 campaigns a month, the traditional agency playbook has options:
None of these paths would deliver what the brand needed most: the ability to engage its audience frequently, meaningfully, and at scale.
Instead of scaling headcount, we reimagined how lifecycle marketing could be delivered. Our team built a hybrid model where AI managed the foundational work, while our strategists and designers focused on the heart of the craft: strategy, creativity, and client relationships.
After testing several tools, we integrated Raleon’s AI Strategist into our process to power campaign planning and copywriting.
The impact was immediate. Monthly planning, once a multi-day process, turned into a strategic powerhouse session.
By inputting high-level campaign concepts into Raleon, lead strategist Annie Tompkins could instantly generate comprehensive monthly calendars with send dates, audience segments, and campaign concepts.
“Raleon was especially helpful in mapping out segmentation strategies to convert leads into customers. It also uncovered new segments that lifted click rates, which has been a major challenge for many brands this past year due to bot activity in email.”
- Annie Tompkins, Lead Strategist, ehouse
This shift freed her to spend more time with the client on what truly mattered: identifying new opportunities and developing sophisticated retention strategies.
Our designer, Andrea Nichola, became the creative director of each campaign. Instead of waiting for copy or recycling content, she could access multiple on-brand copy options instantly, select the best approach, and move directly into creative execution in Figma.
Andrea’s prior work with this brand gave her the leverage to bring its vision to life faster and with more precision. For a client with high creative standards, this meant fresh concepts at higher velocity without sacrificing quality.
This new model didn’t just save time. It elevated performance.
Raleon’s AI-powered behavioral segments consistently outperformed traditional 180-day engaged lists.
With precision targeting, every campaign reached the right audience with the right message at the right time, boosting sales and deliverability.
For the celebrity skincare client:
For ehouse and our team:
“AI can process data and surface insights at a scale no human team could match, but it takes human creativity and strategic judgment to turn those insights into meaningful brand experiences. The result is marketing that’s more intelligent, more imaginative, and more effective.”
- Nathan Snell, Co-Founder & CEO, Raleo
This was not just operational efficiency. It was strategic differentiation. While many agencies still choose between volume and quality, the ehouse + Raleon model proved that premium brands can have it all.
By integrating AI into the lifecycle marketing process, we created a service model that:
Brands no longer have to choose between scale and quality. The ehouse + Raleon model takes that tradeoff off the table. With AI doing the heavy lift and expert teams leading strategy and creativity, it is now possible to deliver both at once and at speed.
Performance is the proof. Higher engagement, stronger deliverability, and consistency across every touchpoint. For marketing teams, it means reclaiming hours once lost to production and reinvesting them into strategy, relationships, and opportunities for growth.
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