Three ballet dancers leaping and posing en pointe on a rainy city street.

DanceSupplies

The Right Moves: Connecting Existing Marketing Tools Boosts Revenue by 77%

DanceSupplies, a leading supplier of discount dance products, including dance shoes, dance wear, liturgical apparel, and accessories, had all the pieces in place: a robust email program, a large and diverse product catalog, and a consistent flow of new and repeat customers. But they weren’t hitting growth targets and didn’t know why. ehouse helped DanceSupplies get at the answers and unlock massive growth.

The Challenge

DanceSupplies has a large product catalogue that attracts many different types of customers. This broad diversity of customer lifecycles multiplied by thousands of products made creating personalized experiences very difficult. The company needed a sustainable way to make personalization scalable without increasing operational complexity.

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The Solution

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Instead of adding new tools to the stack, ehouse recommended reframing lifecycle marketing from “campaign channel” to a cohesive, full-funnel system. After auditing current workflows, ehouse orchestrated personalization across the entire DanceSupplies customer journey by integrating Rebuy, Klaviyo, paid media, and analytics.

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Smarter email segmentation, simplified lifecycle flows: To move DanceSupplies away from broad messaging, ehouse built structured segments based on customer needs and types (i.e., returning versus new customers). Next, the team simplified lifecycle flows, introduced AI-powered product recommendations via Rebuy, integrated product personalization directly into email, and increased email cadence.

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Personalization across channels: Personalization wasn’t just limited to email. ehouse extended it across SMS, paid media, and the website, creating a consistent journey and experience, no matter when customers engaged.

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Connected data foundation: By auditing how the tools were connected and aligning data across platforms, ehouse enabled real-time personalization, shared customer insights, and smarter automation. This eliminated guesswork and powered better decisions at every customer touchpoint.

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The Results

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In just 90 days:

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+77% YoY increase in Klaviyo-attributed revenue
+91% increase in email volume
+4.8% lift in click-through rate

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Services & Tech

Strategic Consultation

Lifecycle Marketing

Shopify Plus

Klaviyo

Rebuy

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“Our breakthrough didn’t come from adding anything new but from rethinking how everything worked together. Rather than introducing new tools, the strategy focused on connecting the existing ecosystem, specifically Shopify, Klaviyo, and Rebuy – to create a cohesive, full-funnel system.”