Custom Lids
Custom Lids x ehouse: A Perfect Fit for Scalable Growth
For a brand built on personalization, Custom Lids needed a marketing strategy as dynamic as its product offerings. Their email and social media efforts required stronger strategy, sharper execution, and scalable growth. That’s where ehouse became the perfect fit.
By owning marketing calendar creation, optimizing email automation, refining segmentation, and managing organic social media, ehouse brought structure, creativity, and consistency to Custom Lids’ digital presence—driving significant engagement and revenue growth.
A key initiative was the "Under The Lid" program, a custom-built email automation that turned happy customers into brand advocates—generating a steady stream of user-generated content and testimonials without the cost of a formal review platform. Meanwhile, advanced list management and segmentation strategies fueled audience expansion while maintaining high engagement. In just one year:
- Explicitly consented contacts grew by 73.9%
- Email click rates surged 302.4%
- SMS subscribers increased by 20.9%
- Klaviyo-driven revenue jumped 33% year-over-year
With ehouse leading strategy and execution, Custom Lids now has a high-performing, scalable marketing engine—keeping customers engaged, converting, and coming back for more.
The Challenge
For a brand built on personalization, Custom Lids needed a marketing strategy as dynamic as its product offerings. Its email and social media efforts required stronger strategy, sharper execution, and scalable growth.
The Solution
Structure, creativity, and consistency: ehouse took ownership of marketing calendar creation, optimized email automation, refined segmentation, and managed organic social media — bringing discipline to Custom Lids' entire digital presence.
The "Under The Lid" program: A custom-built email automation turned happy customers into brand advocates, generating a steady stream of user-generated content and testimonials without the cost of a formal review platform.
Advanced list management: Segmentation strategies fueled audience expansion while maintaining high engagement.
The Results
In just one year, explicitly consented contacts grew 73.9%, email click rates surged 302.4%, SMS subscribers increased 20.9%, and Klaviyo-driven revenue jumped 33% year over year. Custom Lids now has a high-performing, scalable marketing engine — keeping customers engaged, converting, and coming back for more.
Services & Tech
Marketing Calendar Creation
Email segmentation strategy/list strategy
Email automation strategy: identify opportunities for optimization, net new flows, and other messages to nurture customer journeys.
Organic social calendar and post management
Klaviyo
Hootsuite
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