Parents all over the world trust Béaba to help them prepare fresh, nutritious foods for their baby in minutes. Béaba cookware’s modern design, French style, and safe and durable materials have made it a favorite for more than 35 years. Béaba engaged ehouse to help its North American subsidiary navigate the technological “growing pains” of managing merchandising and marketing independently from the parent company in order to respond more quickly to the North American market.
Services & Tech
UX & UI Design
ehouse Managed Integration Platform
Professional Services
Email Marketing
Klaviyo
Shopify Markets
A blended approach to merchandising and marketing wasn’t working for the North American subsidiary of European baby food blender and cookware company Béaba. To localize content, be more responsive to consumer trends, and increase average order value (AOV), Béaba North America needed to more rapidly update merchandising and marketing content targeted to US and Canadian customers. The request: a commerce solution that would provide more flexibility and speed and be easy for a small team to manage, while still leveraging the parent company’s centralized ERP platform in Europe.
ehouse served up a delicious strategy for Béaba North America, moving them from Salesforce Cloud Commerce to Shopify and standing up a new site with refreshed branding using a pre-built theme with minor customizations. Because the client wasn’t deprecating an old site, it wasn’t a true migration and required some custom development to make everything work seamlessly. ehouse devised a data integration plan to identify the products available in North America, ensure that central ERP updates were synced to the new site, and map the data to the new product detail pages (PDPs) so that it would appear in the right places. All this was done without deleting any historical data from the ERP and ensuring that the main Béaba site functioned without any interruption.
In addition to Shopify’s core functionality that makes it easy for the Béaba team to frequently and quickly update content, ehouse developed a custom bundle builder solution for desktop and mobile to support the client’s goal of increasing AOV. The team integrated Shopify Markets to enable language translation and pricing for US and Canadian customers. The ehouse Professional Services team also worked with Béaba to implement social media campaigns to drive traffic to the new site and designed automated email and SMS campaigns, including for new customer welcome, abandoned cart, post-purchase, and customer winback.
Béaba is the proud parent of its North America business that now has a responsive, easy-to-manage site, enabling independent, localized content management as well as integration with the company’s centralized tech stack.
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