If you’ve ever been somewhere really special, you may have noticed, your pictures never quite capture how you actually felt standing there. Isn’t it hard to capture that feeling digitally?
Christophe Harbour, an exclusive upscale resort on one of the few remaining unspoiled islands in the Caribbean, is poised to be one of the most distinctive and sought-after destinations in the region. Christophe Harbour’s original website — launched before any land development & was designed to sell the vision and transformation of this exclusive luxury island community.
However, once home development of the community began, it was clear that they needed an experience that would more conclusively demonstrate construction progress, promote the sustainability of the developer, and generate quality sales leads. To communicate the resort’s new value proposition, address the interests and concerns of its target audience, and make it easier for users to find information on any device.
The result was a combination of content strategy + experience design that aligned brand messaging and created a simple yet intuitive browsing experience. The experience, in turn, acts as a hub for visitors with varying interests like booking a berth, scheduling excursions through a concierge to finding information about your next home.