American Meadows and High Country Gardens help people discover the joy of meadowscaping and sustainable gardening in the Western US. The brand was an early adopter of ecommerce and saw the potential to bring the joy of gardening online.

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That same pioneering mindset drives this next chapter.

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“Launching on Shopify gives us the flexibility to tell richer stories and reach gardeners who share our belief that small actions, like planting a few wildflowers, can make a big impact.”

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— Ethan Platt, President, American Meadows

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Two brands. One engine.‍

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ehouse migrated both brands from Magento to Shopify using a shared custom theme: one modern engine under the hood, with distinct expressions at the surface.

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That means faster rollout of new features, simpler maintenance, and clearer visibility into performance all while keeping the brand’s unique voice and design intact.

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Operationally, the unified backend gives the team leverage: test once, scale thoughtfully, and spend more time on what differentiates the brand (merchandising, content, and community) instead of wrestling with infrastructure.

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“Phase one was all about stability and continuity for customers. We launched with parity where it mattered to avoid disruption, and now we’ll iterate quickly, dialing up search and content discovery so the site feels more personalized over time.”

— Emily Charette, Project Manager, ehouse

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Personalization that guides (not just sells)‍

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With Bloomreach integrated into Shopify, personalization moves from “browse and buy” to “guide and grow.” For American Meadows, that means:
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• Smarter discovery: Connecting gardeners with the right plants for their region, goals, and experience level.
  

• AI-driven recommendations: Inspiring confidence and reducing decision fatigue.
  
• Meaningful Interactions: Turning every visit into a personalized, purpose-driven experience.

This new foundation makes it possible to evolve content and commerce together — guiding gardeners to make choices that benefit themselves, their communities, and the environment.

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“Unifying AI-powered search, merchandising, and marketing automation with Bloomreach allows American Meadows to act on customer intent instantly”

— Rachel Fefer, Global Strategic ISV and AMER Partnerships, Bloomreach

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Built for the realities of the business‍

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Selling wildflower seeds, bulbs, and perennials isn’t a typical ecommerce challenge. It’s perishable, seasonal, and regional. Orders often split across shipments, and ERP integration must be precise during peak demand.

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Shopify respects those complexities. By maintaining the Acumatica integration and streamlining data flow, the site, operations, and fulfillment now work in lockstep.

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The result? A major backend transformation that customers barely noticed (in the best possible way). 

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What gardeners will feel right away‍

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Even with a “no-surprises” launch, customers are already experiencing meaningful improvements:

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• Speed and simplicity: A faster, mobile-first storefront that removes friction.
  
  
• Richer content in context: Guides and inspiration woven directly into shopping.
  
  
• Confidence at checkout: Clearer fulfillment expectations and status.

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Commerce × Content × Community: the digital vision, realized‍

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American Meadows’ long-standing vision has been to create a digital destination where every gardener — expert, casual, or beginner — can find products, learn, and connect. With Shopify and Bloomreach, that vision is now fully realized.

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The new platform aligns the three pillars of the brand’s digital strategy:

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• Commerce: Seamless, high-performing shopping that makes it easy to find and buy.
  
  
• Content: Expert-driven resources that educate, inspire, and empower.
  
  
• Community: Reviews, stories, and social engagement that connect gardeners across regions.
  
  

But this launch goes beyond modernizing the stack. It builds the foundation for American Meadows’ next phase of growth. The team now has a platform designed for agility, insight, and long-term performance.

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• Reduced operational costs: Replacing Magento with Shopify lowered overhead while improving speed and reliability.
  
  
• Agility and self-management: Teams can update content, launch campaigns, and test ideas without developer bottlenecks.
  
  
• Faster innovation loops: Ship → learn → iterate, with the freedom to experiment and evolve.
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• Smarter Decisions: Deeper analytics and visibility inform every marketing and merchandising move.
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“Great brands are built by making it easy for customers to do what they love and by empowering teams to keep improving. Shopify empowers American Meadows to scale faster, launch new initiatives across brands, and adapt to the changing needs of their customers. This isn’t just a technology shift; it’s a business transformation that positions them to lead the category for years to come.”

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— Tony Puccetti, CEO, ehouse

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Advice we’d share with any brand considering a migration

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• Start with your ‘why.’ Be clear about what you want to unlock for customers and your team.
  
  
• Pick partners who bridge tech and business. The right roadmap reflects both.
  
  
• Think beyond launch. Replatforming isn’t an endpoint. It’s the start of faster learning and growth.
  
  

Congratulations to the American Meadows team. ‍

Here’s to a successful launch, and a purpose, that helps more people plant a little good. 🌼

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