1. Failing With Design Sprints, The Only Way To Succeed

    Design Sprints - Lightbulb Illustration


    Even the knowledge of my own fallibility cannot keep me from making mistakes. Only when I fall do I get up again. 
    - Vincent van Gogh

    My personal and professional life has been based on something that I learned from a very young age. “To succeed, you must fail as early and as often as you can.”

    For a long while, I considered this statement paradoxical. How can you succeed if you’re constantly expected to fail? And, come to think of it, why fail at all? Shouldn’t we be striving for perfection in everything we do? With the introduction of Design Sprints into our process, I have come to the understanding the statement above is, in fact, not a paradox, but instead an inherent truth.

  2. Are You Sure You Need A Sitemap?


    If you’ve come across sites that are easy to navigate, chances are you have experienced good information architecture. IA is a crucial step in the site design process to create clear site navigation. Although we typically document IA in the form of sitemaps, in my ten years as an IA practitioner, this diagram has been a common pain point for client communication. It takes a leap of imagination to see how lines and boxes translate into a smooth user experience. In one of our recent projects we decided to ask ourselves, what happens if we skip it?