1. 6 To-Dos to Make Your Shopify Business More Competitive in the New Year

    Congratulations! You made it through the holiday season. No rest for the weary, though. It’s time to look ahead to next year. To help you make some New Year’s resolutions for your Shopify Plus site, we pulled together some of our top posts on topics we think will help make a significant difference to your business in the year to come. While some of these to-dos may seem obvious, you’d be surprised how often brands don’t implement or fail to implement them effectively. Bringing some attention to these six areas can really help give your business a competitive edge.

  2. Product Bundling Strategies to Increase eCommerce Revenue


    Why do we buy things we don’t actually need? Emotion plays a big role; purchasing a product can make you feel good about yourself (workout clothes) or that you belong to a community of others who share your values (shoes made from recycled materials). Most of us also like to get a good deal (admit it: getting the most for your money has brought a smile to your face). You can build an emotional connection with your products through brand building and creating compelling lifestyle content. But you also can tap into the power of “good-deal glee” with a smart product bundling strategy.