YouTube is an eCommerce channel that can’t be ignored. In addition to being the second most popular social platform after Facebook with more than 2 billion monthly users worldwide, YouTube is also the second most popular search engine after Google. Research shows that 90% of consumers say they discover new brands or products on YouTube, and 40% say they have purchased those products. Seventy-five percent of consumers say that using YouTube makes for a better shopping experience.
Shopify Editions are the company’s bi-annual highlights of what’s new in terms of products and features. The Summer 2022 release covered a lot of cool new developments. We thought it would be helpful for us to pick out the things that have us most excited, explain what they might mean for your business, and what are some next steps you can take to leverage the latest of what Shopify has to offer.
You’ve probably heard about non-fungible tokens (NFTs): digital tokens that prove ownership of one-of-a-kind digital assets including art, images, tweets, and videos. Some of the most notorious NFTs include characters in the Bored Ape Yacht Club and digital artist Beeple’s $69 million NFT titled “Everydays: The First 5,000 Days.”
Search engine optimization (SEO) is critical to your eCommerce business -- and let’s be real, specifically for Google. Nearly 88% of consumers use Google as their search engine. Therefore, as a savvy eCommerce merchant, you should care when Google makes any changes to its SEO ranking algorithm. The latest update from the power on high: Core Web Vitals.
Think you’re saving money by deferring improvements to search on your eCommerce site? You might want to think again. While it’s been found that on average 5-15% of visitors to an eCommerce site use on-site search, that 15% of traffic can account for 45% of your revenue.
Let’s break down Shopify Unite 2021. With 2020 being an unprecedented year in eCommerce growth, Shopify dove deep into the technologies, infrastructure, and tools that developers will need to keep up with the ever-changing future of commerce.
Consumers care about your brand’s impact on the planet. This interest continues to amplify, with 90% of consumers saying they are equally or more concerned with environmental issues now compared to before the pandemic. Another survey reported that nearly three-quarters (72%) of consumers are actively purchasing more environmentally friendly products than they did five years ago.
You’ve done your due-diligence and decided to expand your brand internationally. You’ve pinpointed which regions or countries you want to target. Now it’s time to figure out how to set up your shop. There are two ways you can set up your Shopify store to support international sales. There’s a time and place, and pros and cons for each approach. The trick is asking the right questions to determine which is the right option at the right time for your business.
This blog is part of a series about how and why retail brands must “earn the customer” – their trust and loyalty – to remain competitive in a digital world. See the first post on "Earn the Customer with Unique Brand Content on Your eCommerce Site".
Variety is the spice of life. Many eCommerce merchants take this sentiment to heart to keep their customers satisfied, offering multiple styles and features for the products in their stores. However, the different features or variants offered – colors, sizes, widths, etc. – can quickly add up and add unwanted complexity to the shopping experience.