A lot happened with eCommerce and Shopify in 2023, from the launch of Shopify Online Store 2.0 and sections to new Shopify B2B features and AI app integrations designed to streamline efforts like email marketing. As a Shopify Plus partner agency, we stay up to date with all the news in the Shopify ecosystem. On our blog, we interpret and share this information as well as best practices, expertise and insights on subjects we think will be helpful for Shopify merchants, such as customer retention, A/B testing and UI/UX design. 

Since Shopify released Shopify Online Store 2.0, we’ve had many brands ask us if they should upgrade from their legacy Shopify store to Shopify 2.0. The answer is (as often is the case in life): it depends. Although we can’t give you a definitive yes or no answer, we can help you think through reasons why you might want to upgrade your legacy Shopify eCommerce store to Shopify 2.0 – or why you may not want to just now.

Your eCommerce site isn’t performing. You’ve tried all the usual fixes. Conclusion: you need a different approach. Should you go with Shopify Online Store 2.0? What about headless? Headless is becoming more common thanks to new tools and hosting, but it’s still not for everyone. Or, in another scenario, maybe you already went headless but the way it was built resulted in a costly headache.