1. Your Brand’s Future: Headless PWA eCommerce


    Consumers love a good app; in fact, I probably peruse my Amazon app every other day. From a business perspective, eCommerce brands often benefit from having a native app – their fast, intuitive and mobile customer experiences can lead to higher conversion rates. However, getting consumers to find and use your app in an app store has historically been a challenge; furthermore, research indicates that 25% of apps downloaded by mobile app users are abandoned after a single use.