eCommerce subscriptions continue to grow by leaps and bounds – it’s estimated that subscription sales increased by 41% in 2020 and that 2021 eCommerce subscription revenue was $10 billion higher than in 2019.
You’ve done your due-diligence and decided to expand your brand internationally. You’ve pinpointed which regions or countries you want to target. Now it’s time to figure out how to set up your shop. There are two ways you can set up your Shopify store to support international sales. There’s a time and place, and pros and cons for each approach. The trick is asking the right questions to determine which is the right option at the right time for your business.
Variety is the spice of life. Many eCommerce merchants take this sentiment to heart to keep their customers satisfied, offering multiple styles and features for the products in their stores. However, the different features or variants offered – colors, sizes, widths, etc. – can quickly add up and add unwanted complexity to the shopping experience.
Email marketing continues to dominate how businesses connect with their customers. Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020. With potential customers facing this inbox deluge, crafting an email that stands out becomes a challenge.
According to Mastercard SpendingPulse, the 2017 online holiday retail sales experienced 18.1 percent year-over-year growth, outpacing retail sales growth overall. Cyber Monday 2017 was the biggest e-commerce day in U.S. history.
Here’s a look at several emails online retailers delivered during last year’s holiday season.