1. 4 Ways to Optimize Your Shopify Plus eCommerce Site to Improve Your Core Web Vitals


    Search engine optimization (SEO) is critical to your eCommerce business -- and let’s be real, specifically for Google. Nearly 88% of consumers use Google as their search engine. Therefore, as a savvy eCommerce merchant, you should care when Google makes any changes to its SEO ranking algorithm. The latest update from the power on high: Core Web Vitals. 

  2. How Your eCommerce Brand Can Be More Sustainable


    Consumers care about your brand’s impact on the planet. This interest continues to amplify, with 90% of consumers saying they are equally or more concerned with environmental issues now compared to before the pandemic. Another survey reported that nearly three-quarters (72%) of consumers are actively purchasing more environmentally friendly products than they did five years ago.