You’ve probably heard about non-fungible tokens (NFTs): digital tokens that prove ownership of one-of-a-kind digital assets including art, images, tweets, and videos. Some of the most notorious NFTs include characters in the Bored Ape Yacht Club and digital artist Beeple’s $69 million NFT titled “Everydays: The First 5,000 Days.”
This blog is part of a series about how and why retail brands must “earn the customer” – their trust and loyalty – to remain competitive in a digital world.
Do you own your customer relationships? Or are you the “Hanes” of your vertical, allowing major retailers and/or online marketplaces to call the shots when it comes to connecting with consumers? While a multi-channel retail strategy, including online marketplaces, is key for many brands to effectively reach their audiences, having a branded eCommerce site is critical for capturing and retaining customers as a competitive advantage, particularly as more shopping moves online, in part as a result of the global pandemic.