Just as its name suggests the Shopify Plus platform provides tools to help eCommerce businesses grow and scale without having to re-platform. Having a platform that can grow with your business is essential to ensure that today's hard work can turn into tomorrow’s sales. Launchpad is just one of the many apps from Shopify that allows eCommerce brands to simplify the process around marketing campaigns with automation.
Online sellers are investing in technologies to make sure customers have a great experience along the entire buying journey. A key moment for customers in the journey comes during the transition from considering a product, to actually paying for it.
Within this transaction, sellers rely on users to navigate common forms to share their shipping location.
Humans are superb at accidentally putting wrong information into forms. This can be particularly troublesome when forms are the primary mechanism for getting products to customers.
Flow is the new workflow tool for Shopify Plus merchants from Shopify that introduces automation into real-time alerts & your operations process. This new tool allows you to keep everybody on your team on the same page through an easy to use workflow tool where you can build specific flows that are relevant to your organization’s processes.
Product videos are now a crucial part of the eCommerce shopping experience and customer journey. If you’re trying to grow your eCommerce business, you’re bound to come up short without the right focus and mix of video integration.
Beginning a project is an exciting and terrifying time. It’s a motivational rush with clean slates, gripping ideas, and not an impediment in sight. So, why do so many projects fail? Why are they full of so many surprises? A better question to ask yourself might be, “Why didn’t I see this coming?”.
One of the things we constantly do with our clients is attempt to answer the questions that the top performing competitors can answer today. For example, the best performing marketing departments can answer this question:
How do the best companies identify, qualify, measure and build a digital relationship with prospects before they're willing to talk to a salesperson?
Today a Hidden Sales Cycle has developed whereby prospects spend 50-90% of their buying journey researching online on their own before reaching out to a sales person. Keeping in mind that 63% of companies that are surpassing their competitors use integrated marketing automation, we've identified and streamlined five basic core methods that you'll want to apply to your strategy in order to best nurture leads and prospects before they’re willing to talk to a salesperson.
User experience design for ecommerce over the past several years has honed in on the big question that companies have seen as critical to driving online sales revenue: how do you expedite the buying process?
Having worked with the affluent and super-affluent segments for luxury real estate clients including Kiawah Island, Christophe Harbour St Kitts, and The Cliffs, we’ve been at the forefront of the changing landscape of how affluents use the web and web-based devices.
A special thanks to the team at Converge SE for including Bob and myself in the amazing lineup of speakers and everyone who attended our workshop for their kind words, great questions, comments and tweets. We have posted our slides and welcome everyone's feedback and questions.