1. The Subscription Model of the Future: Rent vs. Own


    If you don’t offer your customers a subscription rental option, maybe you should. The last five to six years have seen a continued shift in consumption patterns from traditional purchasing and ownership to an increase in subscription-based services of the future. According to McKinsey, the subscription eCommerce market has been growing by more than 100% year over year. Although this includes subscription boxes, like razors, food and cosmetics, there also is a growing trend for subscriptions that enable access over ownership, such as rentals for designer clothing, high-end luggage or sporting equipment.  In fact, a study by UPS showed that Millennials are nearly five times more likely to rent online than other demographics.

  2. Things We Dig From Shopify Unite 2018

    Shopify Unite 2018 was more than just an opportunity to see Justin Trudeau, eat poutine, and see Toronto. It was also a time to hear some big announcements for what is soon to come for brands powered by Shopify Plus over the coming year.

    Here are a few things that really jumped out at us and that we’re super excited about for our clients and brands running on Shopify Plus.

  3. Six New MailChimp Templates

    What does Rosh Hashanah, a Synagogue, Mother's Day, an antique store, a sandwich shop, and a soccer team all have in common?

    These are all things for which we created a set of email templates for our good friends at MailChimp.

    A few months ago, MailChimp asked us to work with them on a series of email templates for their customers. We designed and coded a total of six templates with unique identities which they announced yesterday.

  4. W3 Award Winners

    We've been honored with two W3 Awards, given each year by the International Academy of the Visual Arts, for our work for Pantech. The W3 Awards honor creative excellence on the web and recognize the creative and marketing professionals behind award-­‐winning sites, videos and marketing programs. For the Pantech Dew Tour mobile app, we won a National 2012 Silver W3 Award for Sport Mobile Apps, and also took home a National 2012 W3 Award for Sports for the microsite we created for Pantech’s sponsorship of the 2012 Dew Tour.

  5. Why the Creative Brief is So Important

    The project has started and you sit down and break out the trusty moleskin. It's filled with random sketches, notes, and the logo ideas from the last branding meeting. You are ripe with ideas for the new logo, UI, or layout and it feels only natural that as a designer you go to what you know best- even though we are getting ahead of ourselves because we have left out a very important step, the creative brief.

    Yes, the creative brief comes first. No, it's not the sexiest part of the project and no, you don't get to use photoshop or fireworks. But, by doing the creative brief, you will be able to better communicate with the client upfront in a language they understand before throwing out designer speak such as white space, typography, or color theory.