1. How To Convince Customers To Buy With Product Imagery


    You know the saying “a picture is worth a thousand words?” Well, it is especially true in the world of ecommerce. With more and more shoppers making the switch to online shopping out of convenience and availability, retailers need to make up for the lack of physical experience shoppers would normally get from experiencing the product in person. So, as retailers, how do we wisely choose images that will convey the “thousand words” we need them to?

    The following four points will help you successfully provide your shoppers with the information they need to plunge into the buying process.

  2. Harry Potter and the Exceptional Customer Experience


    It’s no secret in the office that I’m a Harry Potter fanatic. I’ve read all the books. I’ve seen all the movies. My Spotify is stacked with all seven soundtracks. Needless to say, it came as no surprise when I took a couple days off to head to Orlando and witness the magic for myself. What I came away with was more valuable than any ( over-priced ) souvenir I could’ve purchased.

  3. Making User Flows Unambiguous

    A few months ago, my team and I were in the IA phase of a project and were getting ramped up to create some user flows. User flows have always been a valuable part of eHouse’s preliminary process and we write them into contracts as client deliverables. In the past, our user flows have consisted of the traditional shapes (squares, diamonds, squares with wavy edges, etc.) that are strategically connected together to represent the user’s experience through a specific process. We spend a lot of time researching best practices and working out the challenges to develop the best possible solutions for these experiences.