The Challenge

Wonderstate coffee approached ehouse with a tall order: develop new customer acquisition and customer retention strategies to boost online sales and increase average order value (AOV) and subscriptions. However, the brand faced several limitations. The company had paused paid advertising the year before, resulting in limited data and a small digital customer base. And it was challenging to make changes or improvements on its existing website without a developer.

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The Solution

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ehouse’s cross-functional team of experts in paid advertising, email, branded search/SEO, copywriting, and store operations delivered a comprehensive, multi-channel marketing strategy to optimize Wonderstate’s customer journey. The team focused first on building acquisition and retention engines, then strengthening the commerce experience to support scaling the business.
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• Customer acquisition and retention: ehouse reactivated paid social and paid search, implemented on-site lead generation, launched email and SMS as core retention channels, performed A/B testing and segmentation to optimize, and launched segmented remarketing campaigns.

• Conversion optimization and growth: ehouse created win-back and post-purchase email flows to improve customer lifetime value (LTV) and support subscription growth. The team also incrementally increased paid media budgets to scale up online sales and boost return on ad spend (ROAS).

• Customer engagement and retention: ehouse A/B tested email campaigns to optimize performance and drive repeat purchases. The team also launched segmented remarketing campaigns on social and paid search to reinforce messaging and guide customers back to purchase.

• Commerce optimization: ehouse rapidly delivered a refreshed website with a new theme in time for Black Friday. The updates significantly improved CX and made content updates easier for the in-house team. ehouse also implemented Google Analytics (GA4) to track customers through the marketing funnel and use insights to refine performance.

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The Result

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The team’s smart acquisition and retention strategies, combined with engaging creative content, drove significant growth in revenue and subscriptions. ehouse continues to lead Wonderstate’s marketing strategy, turning more visitors into repeat buyers.

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