TITLE Boxing

Future-Proofing Commerce: Streamlining TITLE Boxing's D2C and B2B Experience, Boosting Conversions, & Driving Growth

TITLE Boxing is the leader in boxing and mixed martial arts equipment, supplies and gear, helping fighters, coaches and fitness enthusiasts reach their goals. As their D2C and B2B business grew, TITLE Boxing wanted to make it simpler to manage their D2C and wholesale websites, while also enabling their wholesale customers to see customized prices and place orders at any time. With high monthly costs for bug fixes, not having the level of control they wanted to manage site content, and integration issues on their existing build, TITLE Boxing decided it was time to migrate from Magento to Shopify Plus.

‍

eHouse delivered a solution for TITLE Boxing that addressed their two biggest concerns: streamlining management of multiple sites for different customers and reducing ongoing costs. By consolidating TITLE Boxing’s two existing wholesale stores into a single B2B eCommerce store and leveraging Shopify’s B2B features and functionality, TITLE Boxing was able to more easily manage its D2C and wholesale stores from a single admin while also providing customized pricing for different wholesale customers. A customized gated login landing page created an on-brand experience tailored to TITLE Boxing’s wholesale vision, and key page templates built with ReactJS future-proofed the site build to support faster load times, more flexibility in future development, and a growing product catalog.

‍

eHouse launched TITLE Boxing’s new, modern and user-friendly D2C and B2B sites in just months, resulting in a higher overall conversion, average order value and add-to-cart rates. Additionally, after an email announcing the new B2B website, sales immediately increased 25%.

Services & Tech

Strategy

‍

UX/UI Consultation

‍

Replatform (from Magento)

‍

D2C & B2B Development

Shopify Plus

‍

Shopify B2B

‍

Boost Product Filter & Search

‍

Weglot Translations

‍

Bundles

The Challenge

TITLE Boxing is the leader in boxing and mixed martial arts equipment, supplies, and gear. As its D2C and B2B business grew, managing separate wholesale and consumer sites on Magento became a drag: high monthly costs for bug fixes, limited control over site content, and persistent integration issues. Wholesale customers also needed customized pricing and the ability to place orders at any time.

‍

The Solution

Migration to Shopify: ehouse migrated TITLE Boxing from Magento to Shopify Plus, addressing the two biggest concerns — streamlining multi-site management and reducing ongoing costs.

‍

One consolidated B2B store: Two existing wholesale stores became a single B2B store built on Shopify's native B2B features, so TITLE Boxing manages D2C and wholesale from one admin while serving customized pricing to different wholesale customers.

‍

An on-brand wholesale experience: A customized gated login landing page delivers a wholesale experience tailored to TITLE Boxing's B2B vision.

‍

Future-proofed templates: Key page templates built with ReactJS support faster load times, flexibility for future development, and a growing product catalog.

‍

The Results

Both sites launched in just months. Conversion, average order value, and add-to-cart rates all rose — and after a single email announcing the new B2B site, wholesale sales immediately increased 25%.