Woman with eyes closed sipping a bottle of Pressed juice in a sunlit stainless-steel kitchen.

Pressed Juicery

Liquid Refreshment: Transitioning a Beverage Brand from High-cost Headless to a Prebuilt Shopify Theme

Pressed Juicery crafts nutrient-rich beverages and foods from mindfully sourced, seasonal, and plant-based ingredients. To keep pace with evolving consumer preferences and support the brand’s long-term growth, Pressed partnered with Shopify expert ehouse to strategically transition to a more flexible and cost-effective commerce site.

The Challenge

Pressed Juicery’s headless site and custom tech stack had the brand in a squeeze: the experience had become increasingly inflexible and costly to manage. With subscriptions and on-demand delivery orders on the rise, Pressed wanted to relaunch with a prebuilt Shopify Liquid theme that would simplify site management and provide a more flexible foundation for growth. At the same time, the brand needed to preserve the key functionality and customer experiences that shoppers valued.

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The Solution

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To get more juice from its budget, Pressed Juicery partnered with ehouse to sunset its existing headless site and seamlessly relaunch on a prebuilt Shopify theme and out-of-the-box apps.

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UX/UI development: To replicate existing functionality and user experience, ehouse applied smart solutions engineering and light customization within the prebuilt theme. ehouse also created a handful of custom sections, including Flavor Profile and Nutrition Facts.

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Out-of-the-box integrations: To simplify Pressed’s tech stack, ehouse replaced its custom rewards system with integrations for loyalty card wallet app Cardigan and membership app Submarine, enabling customers to redeem loyalty points, rewards, and other perks. ehouse also replaced Pressed’s integration with its third-party logistics (3PL) partner to instead leverage food delivery apps for more streamlined deliveries.

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VIP pricing: ehouse leveraged Shopify metafields and dynamic content to create a custom VIP experience, giving logged-in members real-time access to discounted pricing while shopping and in the cart.

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The Results

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ehouse delivered a seamless site relaunch that reduced complexity and cost and provided Pressed Juicery with a more flexible and scalable foundation for future growth.

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Services & Tech

UX/UI Design

Strategy & Solution Engineering

Prebuilt Theme Customization

Strategic Consultation

Shopify Plus

Recharge

Submarine

Cardigan

Clutch

Nash

Tapcart

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“Pressed’s new site has a lot of dynamic content designed to bring each product to life on the page. It was satisfying to set up the templates to ensure that product copy, photography, and flavor profile content is always served quickly and looks visually compelling.”

Eric Lachapelle, Senior Front End Developer, ehouse