ORIGIN USA

Reshaping eCommerce Excellence: Enhancing Origin USA's Site for Seamless UX and Authentic Storytelling

Origin USA, known for its American-made jiu-jitsu gis and fitness gear, partnered with eHouse to enhance their eCommerce platform and highlight their dedication to craftsmanship and sustainability. One of the main challenges was ensuring accurate sizing for customers. To address this, eHouse implemented a feature that pre-selected the correct size variant for logged-in users, while integrating size guides directly into product detail pages for easy access.

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To further highlight the brand’s values, eHouse developed custom content modules that reinforced Origin USA’s heritage and mission. These modules were integrated site-wide, including in the buy box and banners, engaging customers with the brand’s story of reclaiming American manufacturing. Additionally, eHouse implemented product bundling options, allowing customers to pair Gi tops and bottoms at a discount, and revamped the site’s navigation to better support their expanding product line. This holistic approach improved user experience and strengthened customer engagement with the brand’s values.

The Challenge

ORIGIN USA built its reputation on American-made jiu-jitsu gis and fitness gear — but its site wasn't working as hard as its factory. Customers struggled to find the right size, the brand's manufacturing story was under-told, and the navigation hadn't kept pace with an expanding product line.

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The Solution

Sizing that gets it right: ehouse implemented a feature that pre-selects the correct size variant for logged-in customers and integrated size guides directly into product detail pages, taking the guesswork out of ordering.

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Storytelling built into the buy path: Custom content modules reinforce ORIGIN USA's heritage and mission site-wide — including in the buy box and banners — engaging customers with the brand's story of reclaiming American manufacturing.

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Bundling and navigation: New product bundling lets customers pair gi tops and bottoms at a discount, and a revamped navigation supports the brand's growing catalog.

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The Results

A holistic upgrade that improved the shopping experience end to end — customers find the right fit faster, engage more deeply with the brand's values, and move through a site built to scale with the product line.

Services & Tech

Replatform (from BigCommerce)

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Development

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UX/UI

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B2B Wholesale Implementation

Shopify Plus

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Klaviyo Email Marketing

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