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MTN OPS

Streamlining Success: Transforming MTN OPS's CX with Intuitive Navigation, Scalable Solutions, and Seamless Subscriptions

Facing challenges with product findability and content scalability, MTN OPS, an outdoor performance supplements and nutrition company, partnered with eHouse for a transformative solution. The previous navigation system limited customer access to diverse product categories, and a manually coded site hindered rapid content updates. eHouse resolved these issues with an information architecture audit and a redesigned global header that brilliantly showcased product categories. The modular header, featuring image-focused CTAs and swappable links, enabled effortless A/B testing and updates, while redesigned product buy boxes with image-forward variant selectors enhanced the shopping experience.

To scale efficiently, eHouse implemented a Shopify 2.0 theme with a dynamic content system for rapid landing page creation and frequent updates. Custom CMS modules with “Add to Cart” buttons boosted conversions. Additionally, a robust Recharge Subscriptions integration streamlined the subscription process, offering flexible shipment options and a user-friendly account portal. These enhancements significantly improved product visibility, operational efficiency, and supported MTN OPS's evolving content needs, driving their growth and elevating customer satisfaction.

Services & Tech

Retained Services

Strategy

Shopify 2.0 Theme Development

UX/UI Design

Subscriptions

Bundles

Upsells

Product Reviews

Store Locator

Forms

Shopify Plus

Recharge

Gorgias

Rebuy

Elevar

Shopify Bundles App

Klaviyo

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