MTN OPS

Streamlining Success: Transforming MTN OPS's CX with Intuitive Navigation, Scalable Solutions, and Seamless Subscriptions

Facing challenges with product findability and content scalability, MTN OPS, an outdoor performance supplements and nutrition company, partnered with eHouse for a transformative solution. The previous navigation system limited customer access to diverse product categories, and a manually coded site hindered rapid content updates. eHouse resolved these issues with an information architecture audit and a redesigned global header that brilliantly showcased product categories. The modular header, featuring image-focused CTAs and swappable links, enabled effortless A/B testing and updates, while redesigned product buy boxes with image-forward variant selectors enhanced the shopping experience.

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To scale efficiently, eHouse implemented a Shopify 2.0 theme with a dynamic content system for rapid landing page creation and frequent updates. Custom CMS modules with “Add to Cart” buttons boosted conversions. Additionally, a robust Recharge Subscriptions integration streamlined the subscription process, offering flexible shipment options and a user-friendly account portal. These enhancements significantly improved product visibility, operational efficiency, and supported MTN OPS's evolving content needs, driving their growth and elevating customer satisfaction.

Services & Tech

Retained Services

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Strategy

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Shopify 2.0 Theme Development

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UX/UI Design

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Subscriptions

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Bundles

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Upsells

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Product Reviews

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Store Locator

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Forms

Shopify Plus

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Recharge Subscriptions

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Rebuy Smart Cart & Upsells

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Klaviyo Email Marketing

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Hulk Forms

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Stamped.io Reviews

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Locally Store Locator

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Gorgias Customer Support

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Elevar Analytics

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Shopify Bundles

The Challenge

MTN OPS, an outdoor performance supplements and nutrition company, had outgrown its site. The navigation limited access to a diverse product catalog, and a manually coded build made every content update slow — a real constraint for a brand that moves fast.

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The Solution

Navigation rebuilt on real information architecture: ehouse ran an information architecture audit and redesigned the global header to showcase product categories. The modular header — with image-focused CTAs and swappable links — enables effortless A/B testing and updates.

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A better buy box: Redesigned product buy boxes with image-forward variant selectors made shopping more visual and intuitive.

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Content that scales: A Shopify 2.0 theme with a dynamic content system supports rapid landing page creation and frequent updates, and custom CMS modules with built-in "Add to Cart" buttons turn content into conversion.

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Seamless subscriptions: A robust Recharge integration streamlined subscriptions with flexible shipment options and a user-friendly account portal.

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The Results

Significantly improved product visibility and operational efficiency, a subscription experience customers actually enjoy managing, and a content system that supports MTN OPS's evolving needs — driving growth and elevating customer satisfaction.