Love Wellness

Reimagining Love Wellness: From Cluttered to Cohesive with Streamlined UI/UX

Facing the challenge of a complex redesign, Love Wellness, which provides clinically-studied* care supporting your vagina, gut, and hormones, needed a quick approach. Unlike typical projects, their Creative department took the reins in design, requiring eHouse to adapt and ensure seamless collaboration. Enhanced communication was crucial. eHouse team members worked closely with the Love Wellness Creative team to align designs with roadmap requirements.

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The existing theme was cluttered and unorganized, with unique templates for each blog post and collection, and a vast library of modules. To streamline the design, eHouse ensured that the modules were flexible enough to meet design needs without overwhelming the system. By utilizing dynamic content linked to Shopify metafields, they simplified the structure, eliminating the need for unique templates. This approach not only tidied up the design but also maintained flexibility and functionality, resulting in a streamlined, efficient, and visually stunning site. The transformation led to a top-notch user experience, significantly boosting engagement and customer satisfaction for Love Wellness.

Services & Tech

UX/UI Consultation

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Site Refresh

(lead by client creative team)

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Shopify Plus Theme Rebuild

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Upsells & Product Recommendations

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Customer Reviews

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Loyalty & Rewards

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Store Locator

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Shopify Plus

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Recharge Subscriptions

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Rebuy Sidecart

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Okendo Reviews

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Yotpo Loyalty + Rewards

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Stockist Store Locator

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Klaviyo Email Marketing

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Boost Product Filter & Search

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Gorgias (Live Chat & Helpdesk)

The Challenge

Love Wellness, maker of clinically-studied care supporting your vagina, gut, and hormones, needed a complex redesign on a fast timeline. The existing theme was cluttered and unorganized — unique templates for every blog post and collection, and a sprawling module library. And unlike a typical engagement, Love Wellness's own Creative department led the design, so tight collaboration was essential.

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The Solution

Collaboration built for an in-house creative team: ehouse worked side by side with the Love Wellness Creative team, aligning their designs with roadmap requirements so nothing was lost between vision and build.

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Flexible, streamlined modules: ehouse consolidated the module library into a flexible system that meets design needs without overwhelming the platform.

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Dynamic content over one-off templates: Dynamic content linked to Shopify metafields eliminated the need for unique templates entirely — tidying the architecture while preserving flexibility and functionality.

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The Results

A streamlined, efficient, visually stunning site delivered on time and on budget — with a highly flexible, configurable custom theme that significantly boosted engagement and customer satisfaction.

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"The eHouse did an outstanding job working closely with our internal team to ensure our new custom theme would be highly flexible, configurable and performant, and ultimately delivering it on-time and on-budget."

Ilan Tito, SVP Digital & eCommerce, Love Wellness