Camper in a Branded Bills hat sipping from a mug inside a tent in the mountains.

Branded Bills

Achieving Enhanced Brand Storytelling and Product Education in Just 2 Months with a Customized Headless Commerce Site

To match the speed and user-friendliness of its app, premium headwear and apparel brand Branded Bills needed a site redesign focused on enhancing brand storytelling and improving product education—all within a few months. Partnering with the headless platform Pack, eHouse launched a customized headless eCommerce site in just two months. This collaboration enabled seamless integration of third-party apps, improved site speed, and ensured a streamlined customer experience, resulting in increased customer satisfaction and conversions. Notably, the new site achieved a 74% faster homepage load time, a 67% faster collections page load time, and a 30% faster product page load time.

Services & Tech

Strategy

Headless Development

UX & UI Design

Shopify Plus

Rebuy Upsells

Recharge Subscriptions

Yotpo Loyalty & Rewards

PACK Digital

Loop Returns

Elevar Analytics

The Challenge

Premium headwear and apparel brand Branded Bills needed its website to match the speed and user-friendliness of its app — with stronger brand storytelling and better product education. The timeline: just a few months.

The Solution

Headless commerce with Pack: Partnering with the headless platform Pack, ehouse launched a fully customized headless commerce site in just two months.

Integrated and fast: The build enabled seamless third-party app integration, dramatically improved site speed, and a streamlined customer experience from first visit to checkout.

The Results

A 74% faster homepage load time, 67% faster collection pages, and 30% faster product pages — increasing customer satisfaction and conversions on a site that finally keeps pace with the brand's app.

textured background for testimonials

74%

faster load time for homepage

67%

faster load time for collection page

30%

faster load time for product page
Branded Bills cart drawer on desktop and mobile with free shipping progress and rewards points.
Man wearing a Branded Bills hat sitting on a large tire outdoors.
Branded Bills product photo of three performance hats on a clay tennis court with tennis balls.
Branded Bills subscription account dashboard for managing a monthly hat club order.

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