BIOHM

Delivering Data-Driven Excellence: Transforming BIOHM's eCommerce with Strategic Retained Services

BIOHM, a leader in microbiome data-powered health products, partnered with eHouse to further enhance their growing eCommerce site through a data-driven, iterative approach. Leveraging retained services, eHouse conducted comprehensive site and data audits to develop a strategic roadmap for continuous improvement. Key actions included redesigning the site’s navigation and product detail pages, resulting in a 7% increase in purchases of BIOHM’s most popular product, a 25% reduction in checkout abandonment, and a 10% year-over-year increase in subscription conversion rates. By consistently analyzing performance and implementing user experience enhancements, eHouse successfully optimized BIOHM’s site for sustainable growth and customer satisfaction.

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Services & Tech

Strategy

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Retained Services

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UX & UI Design

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Subscriptions

Shopify Plus

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Recharge Subscriptions

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Yotpo Reviews

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Yotpo Loyalty Rewards

The Challenge

BIOHM, a leader in microbiome data-powered health products, had a growing commerce business — and wanted a partner to keep improving it, iteration after iteration, rather than betting everything on a single redesign.

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The Solution

Retained services with a data-driven roadmap: ehouse conducted comprehensive site and data audits to build a strategic roadmap for continuous improvement, then executed against it.

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Navigation and PDP redesign: Key actions included redesigning the site's navigation and product detail pages, with every change measured against performance data.

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The Results

Purchases of BIOHM's most popular product rose 7%, checkout abandonment dropped 25%, and subscription conversion rates increased 10% year over year — sustainable growth from consistent analysis and user experience enhancements, not guesswork.