The Challenge

Selling wildflower seeds, bulbs, and perennials is no walk in the park: the products are perishable, seasonal, and regional. To reduce complexity for customers, the company wanted to create a guided experience through each brand’s extensive product catalog to help customers more easily find and buy plants for their specific growing zones and conditions.

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The Solution

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Migrating both brands from Magento to Shopify Plus and leveraging one theme for both stores to unify the backend for streamlined management gave the company strong roots for its next phase of growth.

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• AI for personalization: To create a personalized experience, ehouse integrated Bloomreach, which creates engaging, dynamic, and relevant customer experiences, including:
  
  • Personalized site content based on factors like growing zone and season
  • AI chatbot to answer questions as customers browse
  • Estimated delivery windows depending on zip code and season
  • AI-driven product discovery and recommendations to reduce decision fatigue
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• Select-a-store and BOPIS: ehouse added “select a store” to the universal site header, which enables customers to see which products are currently available in brick-and-mortar stores near them. ehouse configured the logic and integrated with inventory management to enable customers to purchase and ship, or to buy online and pick up in store (BOPIS). 
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• Product findability: ehouse implemented Shopify Search & Discovery for auto-complete in the search bar, and added more granular filter categories (e.g., position, college name) to make search more intuitive. The team also redesigned the home page and created audience-specific landing pages for storytelling and to help customers navigate to product categories.

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The Results

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American Meadows and High Country Gardens customers experience faster, mobile-first shopping experiences that provide the personalized gardening guidance, expertise, and inspiration they need to feel confident to buy.

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