We get a lot of questions from our eCommerce clients about how to go beyond basic reporting and use analytics more effectively. We find that brands are collecting a lot of data and have a good handle on the basics like site traffic, gross and net sales, average order value (AOV), conversion rates, and ad spend/conversions. However, many of our clients are frustrated that while every vendor/platform they use – Shopify, Google, Facebook, Instagram – offers some level of analytics, it’s limited and they can’t get a clear picture because the numbers are different depending on the source.

E-commerce for wholesale is becoming the norm of how to do business. Online B2B sales surpassed $1 trillion for the first time in 2018. Merchants like purchasing directly from brands. It’s more convenient, gives them more control over their orders, and eliminates the payment of commissions to third-party marketplaces. Brands benefit from being able to process orders more cost-effectively, leverage their current fulfillment infrastructure, grow revenue with new channels, reduce sales team costs and find efficiencies, and better manage inventory. If you aren’t selling wholesale online, you probably should consider it. One survey found that 75% of wholesalers, distributors and manufacturers who didn’t have an E-commerce site said they were planning to launch one in the next two years. 

If you’ve ever been somewhere really special, you may have noticed, your pictures never quite capture how you actually felt standing there. Isn’t it hard to capture that feeling digitally?

We recently worked with the team at MailChimp to design a unique set of themes for different business types for their new Chimpadeedoo Android app.

Having worked with their team before, we jumped at the chance to do it again.

With its stunning natural harbors, ultra-luxury amenities, and world-class development team, Christophe Harbour is poised to be one of the most distinctive and sought after destinations in the Caribbean.

When working with a client like Christophe Harbour, a 5-star exclusive resort on one of the few remaining unspoiled islands in the Caribbean, it would have been easy to let their gorgeous scenic photography speak for itself.

What does Rosh Hashanah, a Synagogue, Mother's Day, an antique store, a sandwich shop, and a soccer team all have in common?

These are all things for which we created a set of email templates for our good friends at MailChimp.

A few months ago, MailChimp asked us to work with them on a series of email templates for their customers. We designed and coded a total of six templates with unique identities which they announced yesterday.

The launch of the Pantech Pocket presented our team with a new challenge to not only produce a digital campaign with web videos and a responsive landing page, but also our first national TV commercial.