1. DTC or Wholesale: Why Your Brand Should Do Both and How Shopify B2B Makes It Easy


    Here’s a little secret: a lot of brands have DTC eCommerce sites, but their revenue is largely driven by B2B. Why? It’s a smart model for building brand equity and brand recognition. And for keeping the lights on. Smaller brands (and even not-so-small brands) realistically can’t boil the internet ocean, so the savvy ones go where the market is more in their favor (e.g., third-party retail shops, gyms, salons, hotels) to get in front of their audiences directly with less competition. 

  2. Smart Tips for Selling Wholesale on Shopify Plus


    E-commerce for wholesale is becoming the norm of how to do business. Online B2B sales surpassed $1 trillion for the first time in 2018. Merchants like purchasing directly from brands. It’s more convenient, gives them more control over their orders, and eliminates the payment of commissions to third-party marketplaces. Brands benefit from being able to process orders more cost-effectively, leverage their current fulfillment infrastructure, grow revenue with new channels, reduce sales team costs and find efficiencies, and better manage inventory. If you aren’t selling wholesale online, you probably should consider it. One survey found that 75% of wholesalers, distributors and manufacturers who didn’t have an E-commerce site said they were planning to launch one in the next two years.