1. Shopify + YouTube Partnership for Social Commerce


    YouTube is an eCommerce channel that can’t be ignored. In addition to being the second most popular social platform after Facebook with more than 2 billion monthly users worldwide, YouTube is also the second most popular search engine after Google. Research shows that 90% of consumers say they discover new brands or products on YouTube, and 40% say they have purchased those products. Seventy-five percent of consumers say that using YouTube makes for a better shopping experience. 

  2. 5 Reasons Why Your Brand Should Care About Social Commerce


    The Tupperware party is back. Although you may not have heard the term “social commerce,” it’s not something entirely new under the sun. Like the Tupperware parties of yore, it’s essentially world-of-mouth marketing or direct-to-consumer selling – but in a nifty new package. Instead of in someone’s living room, the action happens online.