1. Better Mobile eCommerce with Shopify’s Shop App

    Shopify launched its consumer-facing Shop mobile app in 2020. What we’ve been seeing since then is better conversion rates and higher customer engagement for eCommerce brands that offer it to their customers. 

    Shop is like Shopify’s answer to the Amazon app. It offers a multi-brand marketplace shopping experience and easy, streamlined checkout (powered by Shop Pay). Like Amazon, it personalizes the experience with product recommendations and tracks your Shopify orders (even pulls order information from your gmail inbox if you didn’t order through Shop).


  2. How to Optimize Your eCommerce Subscription Program Using Analytics


    A subscription program can be a powerful strategy to make your business more valuable to investors and help make it easier to raise funding. Subscription models bring in more reliable, longer-term revenue, and can flatten out seasonal spikes, making forecasting easier and more accurate. However, it’s not easy to do eCommerce subscription programs right – it’s a delicate dance to optimize retention, churn, customer acquisition costs, revenue per customer and other factors.