As usual, Shopify’s bi-annual update did not disappoint. Shopify Editions Winter 2024 unveils an almost overwhelming number of new products and features that continue to make the eCommerce experience better for both consumers and merchants. Because it’s a lot, we thought it would be helpful to share our take on what updates we think are most exciting and will be the most impactful for merchants – and explain how you can apply them to your store.