As 2022 comes to a close, we hope our recommendations and insights over the last year helped answer your questions, spark new ideas and put you on a path to optimize your business, including well-designed PDPs, great mobile experiences, fabulous site search, engaging lifestyle and educational content, proactive zero- and first-party data collection, more diversified marketing strategies, stellar subscription self-management portals, and more.
Black Friday/Cyber Monday (BFCM) is a critical event for most retailers, historically delivering 20-30% or more of total holiday revenue. Therefore, you want to be sure your eCommerce site is ready and able to handle the influx of visitors and that you have strategies in place to convert one-time purchasers into longer-term customers. To help merchants capitalize on BFCM this year, we reached out to some of our tech partners for insights on what is the most important area they think merchants should focus on to get the highest return on their efforts.
eCommerce subscriptions continue to grow by leaps and bounds – it’s estimated that subscription sales increased by 41% in 2020 and that 2021 eCommerce subscription revenue was $10 billion higher than in 2019.
Having great products and innovative marketing aren’t enough to win market share – brands need to take a good, hard look at customer experience too. eHouse CEO Aaron Quinn has a lot to say about customer experience and recently shared his insights on ReCharge’s podcast, Hit Subscribe. Learn what he thinks about the current state of eCommerce, where he thinks it’s headed and what brands need to do to “own” the customer experience. He also delves into ways to create value for customers, beyond discounts and free shipping, what’s needed to get ready for this year’s holiday season, and discusses the future of voice commerce. Listen now>
Subscription services streamline the process of accepting recurring payments. Consumers benefit from a one-and-done approach to online shopping, so they don't have to remember items or services they use regularly. And merchants score the steady stream of income that comes from subscription payments. Discover how leading brands on the Shopify Plus platform benefit from using ReCharge with Shopify subscription services.