Many of us are shopping differently than we used to, from buying subscriptions to discovering new brands on social media. Some of us are rushing to do more shopping in stores after being limited by the pandemic, or ordering online and picking up curbside.     

Whether these changes are generational and/or a reaction to all that’s been happening in the world during the last few years, consumers’ expectations when it comes to shopping are now different and likely changed for good. What is it that consumers expect? Ultimately: that merchants meet them where they are. They want a cohesive customer experience that spans any channel at any time of day or night, and marketing and communications that are responsive to their preferences and life situations. In other words, consumers want omnichannel shopping experiences.