Selling internationally can be a game-changer for your eCommerce business. About 75% of the world’s purchasing power and more than 95% of consumers are outside of the US. Global eCommerce sales are projected to grow from $4.9 trillion in 2021 to $7.4 trillion in 2025 – a 50% increase in just four years.
You’ve done your due-diligence and decided to expand your brand internationally. You’ve pinpointed which regions or countries you want to target. Now it’s time to figure out how to set up your shop. There are two ways you can set up your Shopify store to support international sales. There’s a time and place, and pros and cons for each approach. The trick is asking the right questions to determine which is the right option at the right time for your business.