A lot happened with eCommerce and Shopify in 2023, from the launch of Shopify Online Store 2.0 and sections to new Shopify B2B features and AI app integrations designed to streamline efforts like email marketing. As a Shopify Plus partner agency, we stay up to date with all the news in the Shopify ecosystem. On our blog, we interpret and share this information as well as best practices, expertise and insights on subjects we think will be helpful for Shopify merchants, such as customer retention, A/B testing and UI/UX design. 

Your eCommerce site isn’t performing. You’ve tried all the usual fixes. Conclusion: you need a different approach. Should you go with Shopify Online Store 2.0? What about headless? Headless is becoming more common thanks to new tools and hosting, but it’s still not for everyone. Or, in another scenario, maybe you already went headless but the way it was built resulted in a costly headache. 

As 2022 comes to a close, we hope our recommendations and insights over the last year helped answer your questions, spark new ideas and put you on a path to optimize your business, including well-designed PDPs, great mobile experiences, fabulous site search, engaging lifestyle and educational content, proactive zero- and first-party data collection, more diversified marketing strategies, stellar subscription self-management portals, and more. 

Shopify Editions are the company’s bi-annual highlights of what’s new in terms of products and features. The Summer 2022 release covered a lot of cool new developments. We thought it would be helpful for us to pick out the things that have us most excited, explain what they might mean for your business, and what are some next steps you can take to leverage the latest of what Shopify has to offer.

eCommerce is like an endless race to improve customer experience. Great online and mobile experiences stem from a vital requirement: speed and performance. While you may offer all the bells and whistles on your site, from personalization to live chat, if pages are slow to load, consumers will go elsewhere.