Calling all Shopify Plus merchants – here’s a quick win: if you already have Klaviyo and Elevar in your tech stack, with just a few tweaks to your setup and no developer required, you could significantly increase your revenue. What is this magical solution? It’s a numbers game. If you’re not already leveraging Elevar for Klaviyo, it’s likely that a percentage of consumers are slipping through the “tracking cracks” who should have been funneled into your remarketing flows. Compound that over time and you can see how these multiple missed opportunities could be impacting your bottom line.

If you’ve set up Google Analytics 4 (GA4) for your eCommerce website already, that’s great news. But are you using it? Chances are, you’re still leaning heavily on Universal Analytics (UA) for reporting – and you’re definitely not alone. However, it would be smart to start using GA4 now before a lapse in reporting creates a crisis for your business. Otherwise, we foresee a stressful scramble versus a serene summer – do what you can now to protect your sanity later!