1. Why Landing Pages Could be the Key to Your eCommerce Success

    World of e-Commerce

    In the world of eCommerce, generating revenue is the name of the game. That revenue is dependent on purchases made by customers, which is why we put so much time and effort (and blood, sweat & tears) into optimizing the customer’s user experience. Countless hours are spent considering, critiquing and improving every possible interaction with the user, in an effort to convert shoppers into buyers. However, perhaps the most critical area of impact for eCommerce success is the customer’s ability to find product. After all, if customers can’t find the product they’re looking for, then how can we expect them to buy it?

  2. Why ‘Quick View’ Isn't the Best Solution for E-Commerce


    Many of us have encountered ‘Quick View’ functionality in our online shopping experiences. The ‘Quick View’ button allows us to see a bit more information about the product page without leaving our current path. This functionality has a been a common practice on e-commerce sites for quite a while. In fact, approximately half of the sites we’ve surveyed use a ‘Quick View’ function. In this article, we will talk about why 'Quick View' is so frequently implemented as well as some better approaches to solving the same customer needs.

  3. How To Convince Customers To Buy With Product Imagery


    You know the saying “a picture is worth a thousand words?” Well, it is especially true in the world of ecommerce. With more and more shoppers making the switch to online shopping out of convenience and availability, retailers need to make up for the lack of physical experience shoppers would normally get from experiencing the product in person. So, as retailers, how do we wisely choose images that will convey the “thousand words” we need them to?

    The following four points will help you successfully provide your shoppers with the information they need to plunge into the buying process.

  4. Harry Potter and the Exceptional Customer Experience


    It’s no secret in the office that I’m a Harry Potter fanatic. I’ve read all the books. I’ve seen all the movies. My Spotify is stacked with all seven soundtracks. Needless to say, it came as no surprise when I took a couple days off to head to Orlando and witness the magic for myself. What I came away with was more valuable than any ( over-priced ) souvenir I could’ve purchased.