1. Is Your Brand Ready for Headless eCommerce?



    Thinking about headless? Maybe your eCommerce site has issues with speed and performance and you feel like you keep throwing money at the problem without getting the results you need. Or your competitors are eating your lunch because the marketing team can’t act fast enough – they have to rely on your overwhelmed technology team to build pages or change content. 

  2. 6 To-Dos to Make Your Shopify Business More Competitive in the New Year

    Congratulations! You made it through the holiday season. No rest for the weary, though. It’s time to look ahead to next year. To help you make some New Year’s resolutions for your Shopify Plus site, we pulled together some of our top posts on topics we think will help make a significant difference to your business in the year to come. While some of these to-dos may seem obvious, you’d be surprised how often brands don’t implement or fail to implement them effectively. Bringing some attention to these six areas can really help give your business a competitive edge.

  3. 5 Reasons Why Your Brand Should Care About Social Commerce


    The Tupperware party is back. Although you may not have heard the term “social commerce,” it’s not something entirely new under the sun. Like the Tupperware parties of yore, it’s essentially world-of-mouth marketing or direct-to-consumer selling – but in a nifty new package. Instead of in someone’s living room, the action happens online. 

  4. 8 Last-Minute Tips for BFCM to Maximize Your eCommerce Holiday Revenue


    Black Friday/Cyber Monday (BFCM) is fast approaching. If last year was any indication, Cyber Monday will again be the biggest sales day of the year. Adobe reported that a quarter of the day’s sales happened at the tail end of Monday, from 7:00 to 11:00 pm PT, with consumers spending a whopping $12 million per minute between 8:00 and 9:00 pm. Experts surmise that Cyber Monday is bigger than Black Friday because FOMO (fear of missing out) reaches its peak crescendo. 

  5. How to get a 91% Higher Conversion for Mobile Checkout Versus Standard Checkout!


    Shopify launched its consumer-facing Shop mobile app in 2020. What we’ve been seeing since then is better conversion rates and higher customer engagement for eCommerce brands that offer it to their customers. 

    Shop is like Shopify’s answer to the Amazon app. It offers a multi-brand marketplace shopping experience and easy, streamlined checkout (powered by Shop Pay). Like Amazon, it personalizes the experience with product recommendations and tracks your Shopify orders (even pulls order information from your gmail inbox if you didn’t order through Shop).


  6. 5 Metrics eCommerce Brands Can’t Afford to Ignore

    We get a lot of questions from our eCommerce clients about how to go beyond basic reporting and use analytics more effectively. We find that brands are collecting a lot of data and have a good handle on the basics like site traffic, gross and net sales, average order value (AOV), conversion rates, and ad spend/conversions. However, many of our clients are frustrated that while every vendor/platform they use – Shopify, Google, Facebook, Instagram – offers some level of analytics, it’s limited and they can’t get a clear picture because the numbers are different depending on the source.

  7. Good eCommerce Customer Experience Should Always Be a Must-have


    The behavior shift to increased online shopping during the pandemic is no blip. Experts predict that even after life goes back to some sort of “normal,” more consumers will continue to shop online. COVID-19 has had some interesting effects on not only where consumers shop, but which brands they’re purchasing. For example, many consumers who switched brands due to product shortages or low availability may not switch back. This may come as a big shock to well-established, multi-channel brands that have historically benefitted from pre-pandemic shopping habits, relying on store chains and large online platforms to manage customer service and sell their products for them. 

  8. 5 Tips to Launch your DTC E-commerce Site Faster


    There’s no time like the present to launch a new direct-to-consumer (DTC) E-commerce site on Shopify Plus. Site launches and re-platforming are moving to the top of many retailers’ to-do lists as more consumers are suddenly shopping online due to COVID-19 and shelter-in-place orders. An efficient new site can be a smart investment to be able to continue serving your (previously offline) customers. If you already have an E-commerce website, migrating to a more powerful platform like Shopify Plus will reduce or eliminate ongoing costs to maintain and upgrade, and better performance and customer experience will help convert more consumers to purchase. 

  9. How to Harness the Power of Email Marketing Automation for Better Customer Relations


    “Automation” sounds cold and detached, but email marketing automation is actually all about thoughtfully nurturing the customer relationship through personalization – albeit on a large scale. Automating emails based on behavioral triggers and real-time data enables you to consistently email many customers at just the right time with just the right message or information. For example, a “welcome” email after someone creates an account, a discount for someone who abandons his/her cart, or a recipe that uses a recently purchased product.