Shopify launched its consumer-facing Shop mobile app in 2020. What we’ve been seeing since then is better conversion rates and higher customer engagement for eCommerce brands that offer it to their customers.
Shop is like Shopify’s answer to the Amazon app. It offers a multi-brand marketplace shopping experience and easy, streamlined checkout (powered by Shop Pay). Like Amazon, it personalizes the experience with product recommendations and tracks your Shopify orders (even pulls order information from your gmail inbox if you didn’t order through Shop).